The Next Jeep Easter Egg contest awards immortality and a free Jeep

Jonathon Ramsey

Today we offer further proof that our enthusiast bubble is distinct from, and only slightly overlaps with, the world of the average car consumer. Sometime around early May, Jeep owners — not Jeepers, but consumers who ended up with a Jeep — began flooding TikTok with videos of shock, surprise, and delight about the Easter Eggs on their vehicles. A lot of owners had no idea about the hidden treats, and even when they saw them, didn't realize they were intentional. A commenter on a Buzzfeed article about the TikTok trend called the Easter Egg on her Compass "a little snake on the back window," the next commenter saying she has "a little squiggle" on her Compass and she "thought it was just some weird piece of plastic or something." That snake and squiggle is the Loch Ness Monster. And her name is Nessie. And not even this Jeep dealer knows why she's there.

The Buzzfeed writer called the silhouette on the back of a Renegade "some kind of primate." Understandable to someone who doesn't dabble in these things. But... ahem. That primate is Sasquatch. And his name is Darryl.

A site called Hot Cars wrote about the "17 Clever Easter Eggs in Jeeps we didn't even Notice" in April 2019. Yet after the vids started going nuts on TikTok, some clips getting more than four million views, the treats have been written up in Car and Driver, Insider (the general interest umbrella over Business Insider), and USA Today. So imagine the coincidence that Jeep has just announced a contest called The Next Jeep Easter Egg to create a graphic bauble for a future Jeep. 

The contest is open now and runs until 11:59:59 p.m. Eastern Time July 2. During the month, a panel of Jeep designers and execs will judge the entries, the winner to be announced on July 31. Entries will be evaluated by four criteria: Originality, compelling message, clarity and ease-of-use, and adherence to the Jeep brand. For a primer on the goof that began with the 2011 Grand Cherokee, C/D assembled a gallery of 17 Easter Eggs found just on the Renegade. 

The only necessary qualifications to enter are being over 18 and a resident of the 50 states or Washington, D.C. The winner gets a brand new Jeep of their choice with a value of up to $50,000, and the chance to have their creation appear someday on some Jeep. Get thinking, and submit your ideas at The Next Jeep Easter Egg.

Related Video:

Click here to See Video >>

More From

  • Driving a 1964 Volkswagen Beetle, and the 2021 Kia K5 arrives | Autoblog Podcast #634

    In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer and News Editor Joel Stocksdale. They start with what they've been driving this week, including the 2020 GMC Sierra 1500 diesel, 2020 Volkswagen Atlas Cross Sport and a 1964 Volkswagen Beetle. They move on to the news, covering the 2021 Kia K5, Geneva Motor Show (canceled again), Maserati's new engine and a new extended reality experience here at Autoblog. Finally, the guys spend some money for a listener who just had twins.

  • Walmart partners with Tribeca to turn 160 store parking lots into drive-in theaters

    Just ahead of the Fourth of July weekend, Walmart announced a partnership with Robert De Niro's Tribeca Enterprises (most notably the purveyors of the film festival of the same name) that’s set to convert 160 store locations into makeshift drive-in movie theaters. The move is an extension of the existing Tribeca-led Drive-In program that has already announced events for a handful of cities, including Los Angeles, New York, Miami, Seattle and Arlington, Texas, with help from IMAX and AT&T. The Hollywood Reporter has a bit more detail about the new initiative. The 160 store/theater locations, when announced, will be listed at this Walmart Drive-in website.

  • Former F1 honcho Bernie Ecclestone becomes a father again — at age 89

    Former F1 father figure Bernie Ecclestone has become a father again. Ecclestone has three daughters, Tamara, Petra and Deborah, from previous marriages. According to Wikipedia, which seems to have a page for everything, the birth places Ecclestone at No. 8 on the list of history's all-time oldest men claimed to father a child.

  • Autoblog is Live: Playing Need For Speed Heat

    The world is a crazy place and this is a crazy time. Everyone is looking for a good way to unwind, even us. We've been streaming racing and driving games on Twitch, Youtube, and Mixer a few days a week for a while now, but we're expanding that for the immediate future.