Luxury designer fashion brand Net-a-Porter accidentally gave shoppers a peek behind its curtain of perfection when the U.K.-based company published an image on its site with the photo-retouching marks left for all to see.
Of course, it’s no secret that digital and print publications of all kinds nip, tuck, and trim images — especially of women’s figures — using retouching tools. But seldom are the images published with the editing instructions left in place on the live site.
As Cosmo U.K. pointed out, on the page for Net-a-Porter’s Maria la Rosa embroidered silk socks, a model — apparently named Amelia — is shown in a green-and-yellow tartan skirt from Gucci ($1,980), $130 Acne Studios white tee, and black bomber jacket from Ganni ($260). She’s also carrying a J.W Anderson clutch, and wearing $825 Gianvito Rossi platform sandals that show off her high-end socks. Blue arrows are drawn onto the image, pointing inward with the instruction to the designer to “Please, slim.”
It doesn’t appear that any of the changes were actually made, as the model looks quite natural, but this isn’t the first Photoshop fail seen in the fashion realm — only the first of its kind. Typically, a retouching snafu will consist of missing cheeks, missing knees, missing thighs, unrealistically thin physiques, and even two right feet. And these have been at the hands of artists with other well-respected brands, including Ralph Lauren and Victoria’s Secret, as well as popular publications such as W magazine and Vogue.
Hey, it happens.
Perhaps Net-a-Porter is making a statement about the fat-shaming culture of high-end fashion and the controversial practice of Photoshopping models to make them look thinner than they actually are — a phenomenon plenty of celebrities have spoken out against, including Iggy Azalea, Gisele Bündchen, and Gigi Hadid, who often takes heat for her fluctuating weight.
Zendaya was so perturbed by the excessive manipulation on a shoot she did for Modeliste magazine that she even had it pulled from shelves. “These are the things that make women self-conscious, that create the unrealistic ideals of beauty that we have. Anyone who knows who I am knows I stand for honest and pure self-love,” she wrote at the time alongside a retouched outtake.
Lena Dunham has also been outspoken on the topic. After making headlines for her edited Annie Leibovitz spread in Vogue in 2014 (and subsequent shoots since then, such as a heavily altered Spanish magazine cover she called out), she’s since sworn off of Photoshop. “The gap between what I believe and what I allow to be done to my image has to close now,” Dunham wrote in her Lenny Letter. “If any magazines want to guarantee they’ll let my stomach roll show and my reddened cheek make an appearance, I am your girl Friday. “This body is the only one I have. I love it for what it’s given me. I hate it for what it’s denied me.” The Girls star stuck to her guns, and her cellulite’s featured on the February cover of Glamour.
Net-a-Porter’s team has yet to notice (although Yahoo Style did reach out for a comment and will update if we hear back). At the time this article was published on Tuesday evening, the image was still live.
Based on the thousands of other images on the site, the marks were a mistake. However, if nothing else, Net-a-Porter certainly achieved truth in advertising!
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