Plus, European fashion wins big with major trade agreement
These are the stories making headlines in fashion on Wednesday.
Women buying their own jewelry is impacting holiday sales
For some time, women have been buying their own jewelry and have stopped waiting on men to make the purchase first. Previously, the holidays were an important time for stores to sell jewelry but because of this paradigm shift, retailers are noticing a decline in annual sales coming from the holiday months of November and December. {Quartzy}
The rise of influencer-driven beauty brands
It seems as though every influencer or celebrity has started their own beauty line and many pose the question of whether or not there are too many and if the products in each collection are distinct enough to stand out from the rest. Ulta Beauty currently carries 600 individual beauty brands on its site, and since Glossier's launch, thousands of direct-to-consumer beauty lines have been created. Because of the rise of influencer-driven brands, the appeal of mass-market brands is declining. {Business of Fashion}
European fashion wins big with major trade agreement
Mercosur, one of the world's most closed-off trading blocs, has just come to an initial free trade agreement, granting access to fashion industries in the EU and South America. The trade agreement will give European brands connections to new customers and allow South American labels entry to the world's largest single market. Though the deal will save billions annually for European businesses, smaller South American labels may struggle in a more competitive market. {Vogue Business}
11 Honoré raises major funds to expand its personal shopping service
The size-inclusive e-commerce platform 11 Honoré has recently raised $10 million in funding from investors (including Nordstrom Inc.) to expand its personal shopping service. After generating almost $200,000 in sales each month, the brand has seen exponential growth and plans to hire 12 full-time sales associates by the end of the year.{Business of Fashion}
Kerby Jean-Raymond makes the Time 100 Next List
As an expansion of the Time 100 list of the most influential people in the world, Time revealed its first-ever #Time100NextList featuring Pyer Moss designer Kerby Jean-Raymond, among others. The list highlights 100 rising stars who are shaping the future of business, fashion, entertainment, politics, activism and more. {Fashionista Inbox}
Nike Inc. will stop selling sneakers and apparel on Amazon
As Nike revamps its retail strategy, the athletic brand has decided to stop selling its sneakers and apparel on Amazon's marketplace. Under its new CEO John Donahoe, the company is focusing on elevating consumer experiences through more direct-to-consumer, personal relationships. {Business of Fashion}
Patagonia launches new collection made from used clothes
Patagonia has launched ReCrafted, a new collection of one-of-a-kind clothes that have been remade from worn pieces that are beyond repair. Crafted in Los Angeles, each product from the collection is upcycled out of three-to-six pieces of used clothing. They include a down jacket, down vest, sweater, t-shirts, a toolkit and four bags. ReCrafted is available on WornWear.com and at Patagonia's Worn Wear pop-up store in Boulder, Colorado. {Fashionista Inbox}
The appeal of super-high waisted jeans
The hunt for ultra high-waisted jeans has consumed many women who long for denim that fits their curvier shape and instantly makes them feel pulled together. Some found that the higher the waist is on jeans, the more the pant glorifies their natural curves instead of hiding them. {The New Yorker}
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