Must Read: WeWoreWhat's Latest Business Endeavor Targets Her Fellow Influencers, How Fashion Interns Afford to Live
Plus, why the holidays are becoming less important to retailers.
These are the stories making headlines in fashion on Wednesday.
WeWoreWhat's latest business endeavor targets her fellow influencers
Danielle Bernstein, the content creator behind WeWoreWhat, recently announced her latest endeavor Moe: a technology platform that helps influencers better manage their businesses. Named after her long-time assistant turned chief brand operator Moe Paretti, Moe is a platform where influencers will be able to communicate with brands, generate invoices and manage projects. The service, which Paretti deems is a more digitized version of her role, will cost $27.99 per month. {The Business of Fashion}
How fashion interns afford to live
Many view internships as one of the most integral first steps in a young creative's career. For the fashion industry, internships can be perceived as the only way "in" and are usually demanding positions that often leave interns unpaid or unfairly compensated. The heavy concentration of internships in expensive cities creates an accessibility issue, therefore most fashion and media internships are dominated by privilege. So how do interns who aren't born into wealth survive on such low earnings? Though the industry is changing in regards to how much interns are paid, most interns resort to priority-conscious budgeting. {Highsnobiety}
Why the holidays are becoming less important to retailers
As more consumers take to online shopping, the holiday season is becoming less important to retailers. Target, Walmart and Kohl's have followed in Amazon's Prime Day footsteps by offering steep discounts in the summer on toys, apparel and electronics in an effort to stay competitive, thus decreasing the amount customers spend in November and December. {CNBC}
Inside the new frontier of plus-size male modeling
Plus-size male modeling has hit the fashion industry full force, bringing major success for popular agencies like IMG Models. The company's new Brawn division earns six figures per year and is usually composed of models like Zach Miko who stands at 6'6" and weighs 290 pounds. Miko, who wears up to a size 6XL, earns more than your average male model and says that if he were to lose weight, he would no longer attract the clients that he currently has. Though Brawn modeling hasn't taken over just yet, it has been an education for the industry as a whole and continues to increase business. {The Cut}
Facetune's parent company goes after beauty influencers and small businesses
Lightricks, the company behind the photo editing app Facetune, has just released BoostApp, a suite of apps for fashion and beauty brands and influencers. The suite comprised of StoryBoost, PosterBoost and VideoBoost, will include both photo and editing capabilities, as well as copywriting assistance. The apps will also have tools that optimize color, logo placement, filters and color display. {Glossy}
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