Must Read: Staud Launches Swimwear Line, Puma Partners With F1

<p>Photo: Courtesy of Staud</p>

Photo: Courtesy of Staud

These are the stories making headlines in fashion on Thursday.

Staud launches swimwear line
On Thursday, Staud announced expansion into swimwear. Its 40-piece "Staud Sea" collection includes one-pieces, cover-ups and bikini separates featuring the label's signature bold colors, along with delicate crochet work and intricate beading. The swim debut is only part of the brand's recent expansion; it comes shortly after Staud's first foray into bridal. Priced between $85-$395, "Staud Sea" is available at Shopbop and on the brand's own website. {Fashionista inbox}

<p>Staud's debut swimwear line, "Staud Sea."</p><p>Photo: Courtesy of Staud</p>

Staud's debut swimwear line, "Staud Sea."

Photo: Courtesy of Staud

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Puma partners with Formula 1
Puma has signed a deal with Formula 1 (F1), making the sports brand the official supplier at F1 races. Per the agreement, Puma will produce F1 branded apparel, footwear and accessories, equip F1 staff at races and create and sell F1 fanwear. "As F1 continues to grow around the world, we have been reaching new fans through exciting collaborations and are seeing the sport enter areas of mainstream culture we have not seen before," said Stefano Domenicali, president and CEO of F1, in a press release. The first Puma x F1 product will be available to shop at Puma stores and online next February. {Fashionista inbox}

The renaissance of destination runway shows
Destination runway shows have come back with a vengeance, following a hiatus during the height of the pandemic. These productions are now being done on a larger scale, with bigger in-person audiences and live streams for the rest of the world to watch. From Louis Vuitton's Pre-Fall 2023 show in Seoul to Versace's Fall 2023 show in Los Angeles, fashion houses have recognized the marketing opportunity of these types of shows. Per Vogue Business, "these shows feed into fashion's status as a cultural phenomenon," allowing millions of fans to tune in and engage. {Vogue Business/paywalled}

Accessories Council celebrates Annual Ace Awards
The Accessories Council honored brands and individuals who continue to bring awareness about the use of accessories at its 27th Annual Ace Awards on Wednesday. The honorees included pioneers across a range of expertise — from sustainability to retailing — who are pushing fashion innovation forward. Honorees included Alexis Bittar, Dee Ocleppo, Echo New York, Fashionphile, Judith Leiber and more. {Fashionista inbox}

BFC announces its 2023 NewGen recipients
The British Fashion Council (BFC) announced its 2023 NewGen recipients, an initiative uplifting emerging fashion talent who aims to build global, responsible fashion brands. The program offers designers mentoring and training sessions with industry professionals, financial grants and showcasing opportunities. This year's recipients include Aaron Esh, Chet Lo, Yuhan Wang, Di Petsa, Eftychia, Feben, Ancuta Sarca, Helen Kirkum, S.S. Daley and Sinéad O'Dwyer, among others. {Fashionista inbox}

Chanel opens Beverly Hills flagship
Chanel is set to open a flagship boutique in Beverly Hills, designed by architect Peter Marino, on Friday. The four-story building spans more than 30,000 square feet, making it the largest Chanel boutique in the U.S. The store honors the house's past, present and future with design elements that draw from Chanel codes, like from "Tweed" lamps by Delos & Ubiedo and a multi-dimensional decorating style favored by Mademoiselle Chanel. {Fashionista inbox}

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Halima Aden covers Vogue Arabia May 2023
After a three-year hiatus, Halima Aden returns to the fashion industry with a Vogue Arabia cover for the publication's May 2023 issue. The Somali model speaks to Manuel Arnaut about working on her mental health, her excitement for her upcoming ready-to-wear and her experience as a refugee. Discussing why she abruptly left the industry in 2020, Aden said, "I think that a big part of the reason why I quit was the lack of privacy backstage. I was mortified early on in my career when I realized some shows had just clothing racks to separate the girls from the public, from male photographers, from the people bringing food [...] For me, as a newbie, I had my own box, literally one box just for myself [...] It was awkward and just didn't feel right." {Vogue Arabia}

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