Must Read: Retailers Face Problems Staying Current, Lili Reinhart is the New Face of Covergirl

Plus, is Nanushka more than just an influencer brand?

Photo: Christopher Furlong/Getty Images
Photo: Christopher Furlong/Getty Images

These are the stories making headlines in fashion on Wednesday.

Retailers are struggling to stay current
Brands today seem intent on trying different business models, from e-commerce to rental and resale, and fashion's biggest players have to have it all. But as new avenues of connecting to customers become available, it poses the question of whether or not these different avenues are truly needed to stay current. {WWD}

Lili Reinhart is the latest Covergirl
Actress Lili Reinhart being named the latest Covergirl reflects a Gen Z-forward approach for the mega beauty brand. Reinhart's charming personality and large Instagram following of Gen Z women were both factors involved in Reinhart's selection for the role, according to Covergirl. {WWD}

Can Nanushka become more than just an influencer brand?
Budapest-based brand Nanushka found its success from social media and its prosperous wholesale business which allowed the brand to expand internationally. Now that Nanushka has grown beyond Instagram, it's toying with the idea of opening stores around the world following the launch of its Manhattan store on Oct. 31. {Business of Fashion}

Activewear continues to grow
The activewear market is still growing and is expected to outpace other apparel sales. Brands like Lululemon, Adidas, Nike and Dick's Sporting Goods are predicted to be the top performers for upcoming holiday shopping. {WWD}

Japan's recent sales tax hike could impact its retailers
Analysts are concerned that the sales tax increase — which took place on Oct. 1 — could tip Japan into a recession. Ahead of the sales tax hike, Japanese retailers saw a surge in sales, causing retail sales to grow at the strongest pace since 2014, but many fear that spending will decrease in the coming months. {Business of Fashion}

Harrods opens new beauty retail concept
In an effort to expand its beauty offerings, Harrods will trial H Beauty, a standalone retail concept that will open next spring. H Beauty will house premium beauty, cosmetics, skincare, fragrance products and services alongside a coffee-to-cocktail bar at the Lakeside and Milton Keyes shopping centers outside of London. {WWD}

The beauty brand that caters to people with locs 
Ooli Beauty is a new organic, unisex brand that is dedicated to maintaining the health and uniqueness of the loc hairstyle. For its launch, the brand debuted two products: Loc'd In Leave Conditioner and Magic 17 Hair & Scalp Oil. The products feature ingredients such as silk amino acids, sunflower seed, black cumin, coconut, linseed, grape seed, apricot kernel, safflower and peppermint oil, all of which combat dryness, breakage and thinning. Ooli Beauty products are priced from $10 to $26 and can be purchased at {Beauty Independent}

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