Must Read: Nicolas Ghesquière Covers 'Out', Direct-To-Consumer Mania Has Peaked
Plus, can desirable fashion ever truly be ethical?
These are the stories making headlines in fashion on Tuesday.
Out100 celebrates Louis Vuitton's Nicolas Ghesquière
Nicolas Ghesquière is the man responsible for the unforgettable image of models walking ahead of a singing Sophie at the Louis Vuitton Spring 2020 show in Paris. The creative director is also responsible for denouncing fashion's association with President Trump. But Ghesquière's activism doesn't stop there — he also makes it point to hire LGBTQ+ models for the brand's shows and campaigns. Out honors Ghesquière in the 2019 Out100, among other LGBTQ+ leaders like Sam Smith and Jeremy O. Harris. {Out}
Direct-to-consumer mania has peaked
Direct-to-consumer brands, such as Warby Parker and Everlane, have reached a growth peak where the decision must be made to go public or be acquired by a larger retailer. The DTC mania has contributed to the closure of thousands of stores and impacted consumer expectations, and now, investors are stuck with no path for liquidity. {Business of Fashion}
Can desirable fashion ever truly be ethical?
More and more fashion brands are announcing their steps to becoming eco-friendlier. However, because the fashion industry relies on making consumers want more, the never-ending production cycle makes the possibility of sustainable fashion questionable. Consumers are also weighing in on their own culpability, attempting to purchase the product that is the lesser of two evils. {Washington Post}
Smaller brands are selling in pop-ups and online post-Barneys
In the wake of Barneys' demise, brands that sold to the luxury store are having to get creative with distributing their already-manufactured products. Designers such as Nili Lotan and Irene Neuwirth are relying on pop-up shops and online platforms to further their businesses. {Vogue}
How ugly shoes became cool
Deckers Brand, the parent company of Ugg, Tevas and more, has perfected the formula behind making ugly shoes become popular. One of their secrets is timely collaborations. The newest viral sneaker, Hoka One Ones, began collaborating with Outdoor Voices in April 2018 in the midst of an outdoor-wear and athleisure craze. Hoka's sales grew as a result. {Business of Fashion}
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