Must Read: Gigi Hadid Stars in Miu Miu Campaign, Simone Bellotti Is Bally's New Design Director

These are the stories making headlines in fashion on Wednesday.

Gigi Hadid Joins Miu Miu for Matelassé Campaign
Miu Miu revealed its latest campaign, featuring its signature matelassé quilt bag and Gigi Hadid. The brand has been on a roll lately, not just making headlines at Paris Fashion Week, but also increasing retail sales by 42% compared to the same period a year ago. The campaign reveals two new handbag styles using the matelassé quilt, photographed by Steven Meisel. Hadid told WWD, "It is an honor to see [Miuccia Prada] work, work with her and to experience someone full of knowledge and powerful yet still down-to-earth and kind. She does so much to create spaces to celebrate others. I think of the Miu Miu woman as someone who has similar qualities to Miuccia… playful but calm, classic but cool, in-charge but grounded." {WWD/paywalled}

Simone Belloti is Bally's new design director
Following Rhuigi Villaseñor's departure from Bally, the Swiss luxury brand is ushering in its next leader: It appointed Simone Belloti to design director of the studio. Before joining Bally, Belloti spent 16 years at Gucci and held senior positions at Dolce & Gabbana and Bottega Veneta, which helped him deeply understand ready-to-wear and accessories. "It is a great honor to be appointed Bally's Design Director and trusted with contributing to Bally's extraordinary legacy. The House's unique Swiss heritage, coupled with its beautiful history rooted in a pioneering spirit and relentless pursuit of excellence, is a powerful inspiration," Belloti said in a press release. {Fashionista inbox}

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Gohar World and Super Yaya collaborate on flower carriers and more
Gohar World and Super Yaya teamed up to launch a capsule collection of bright bags for flowers, wine and picnics. Each is made of bazin (a high-quality cotton) woven by hand at the Super Yaya studio located in Beirut, Lebanon. Fabrics for the carriers are dyed by artisans in the Ivory Coast, preserving traditional crafts. "[Super Yaya Founder] Rym [Beydoun] is Lebanese and we're Egyptian, so there's a cultural kinship among us. We speak the same language, literally and figuratively," Gohar World Co-Founder Laila Gohar said in a press release. {Fashionista inbox}

Converse names Jared Carver president and CEO
Converse has a new CEO and president. Jared Carver will assume the position after most recently serving as vice president and general manager of North America for the brand. Carver helped fuel Converse's growth from $1.9 billion in 2019 to $2.3 billion in 2022. Carver, who will report to Nike President and CEO John Donahoe, starts at his new post on June 1. {WWD/paywalled}

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