Must Read: Barbour Collaborates With Supreme, Weibo Gets Into E-Commerce

Dara Prant
·2 min read

Plus, is the future of the fashion show virtual?

These are the stories making headlines in fashion on Monday.

Barbour collaborates with Supreme
Barbour is the latest brand to dip its toes into streetwear with a Supreme collaboration. The British heritage brand teamed up with the skate label-turned-fashion powerhouse on a collection of a waxed cotton goods, including a lightweight field jacket, a waist bag, a cotton crusher and a camp cap. The collection will be released online only on May 7. {WWD} 

Weibo gets into e-commerce
One of China's biggest social media platforms Weibo is looking to diversify its revenue stream through e-commerce. Most recently, it's added new features like Xiaodian, which allows users to manage inventory and process transactions within its own mini-program. The addition of this shopping feature is one of many steps Weibo has taken in order to compete for a greater share of the country's lucrative social commerce sphere, which was estimated to be worth more than two trillion yuan ($300 billion) in 2019. {Business of Fashion}

Is the future of the fashion show virtual?
We were given a taste of what virtual catwalks will look like last Friday, when YouTube streamed a special edition of CR Runway. In her review of the digital spectacle for The Times, Vanessa Friedman compared the event to a "celeb-packed music special" that "was less about the pleasure and potential of clothes than about the pleasure of voyeuristic glimpses of famous people in their homes." {The New York Times}

Superga and Mary Katrantzou launch sneaker capsule
Superga linked up with Mary Katrantzou to create a limited-edition capsule collection of women's sneakers. The collection is inspired by memories made on vacation and features two print stories: one references conchology, with an assortment of brightly colored shells layered upon a white or dark base, while the other mirrors the perforations of vintage stamps. The capsule is available to buy exclusively at MaryKatrantzou.com. {Fashionista inbox}

<em>Shoes from the Superga x Mary Katrantzou capsule. </em>
Shoes from the Superga x Mary Katrantzou capsule.

How musicians use clothes to create new narratives
Music and fashion are so inextricably linked that if you change one, you must change the other. In a new piece for Nylon, Maura Brannigan delves into how important style is to artists when they're staging a comeback or ushering in a new era. She speaks with stylist Avo Yermagyan about changing the look of the Jonas Brothers as they broke up and then got back together. {Nylon}

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