How Much Money Does The NCAA Make From March Madness?
The National Collegiate Athletic Association, or the NCAA, regulates student athletes from universities, colleges, institutions and conferences around the United States. They also make millions of dollars during the postseason and most popular month of college basketball.
March Madness is the NCAA’s biggest money-making event. There are tons of eyes on March Madness, and as a result, the NCAA profits. But how much does the organization actually make?
The NCAA made $867.5 million from March Madness television and marketing rights alone in the 2018-19 fiscal year. The NCAA also raked in $177.9 million in ticket sales that year, but it isn’t specified what percentage came from March Madness tickets.
In 2010, the NCAA agreed to a 14-year, $10.8 billion joint broadcast rights deal for the NCAA Division I Men’s Basketball Tournament with CBS Sports and Turner Broadcasting that would last through 2024. The deal’s annual rights fee is $771 million. The deal was extended in April 2016 for an additional 8 years and $8.8 billion that will keep the tournament on the networks from 2025 to 2032. That will increase the annual rights fee to $1.1 billion per year through the 8-year extension period.
The money that the NCAA makes is almost difficult for a normal person to imagine. But if you want to try to boost your own bank account, get a start here with easy ways to start saving money.
