Although we're only a month in, this year's shopping tone is already set — thanks to you and your virtual carts. By tracking anonymous purchase data from Refinery29's top January stories, we
connected the trending product dots into a most wanted roadmap for kicking off 2020. The buys go big all the way from forecasted fashion or home-decor styles to narrowing in on smaller timely sale scores. There are tried-and-true pieces, seasonal beauty essentials, highly anticipated product drops, and a few funky outliers. Ahead, the 29 evergreen classics to newer hyped items that swept across multiple pages, price points, and categories to grace the tops of your 2020 shopping lists. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
One thing we can look forward to during harsh winter months is new hydrating product drops from our most coveted beauty brands — and this moisturizing mask from Drunk Elephant took the January shopping cake.
trying it out first hand
, our Beauty & Wellness writer claimed: "I woke up to supple skin in the morning
I used it. (I'm also not exaggerating when I say this truly saved my dehydrated post-NYE complexion.) The best way to sum up the some-type-of-way I feel about this product?
Insert F-bomb here
F-Balm Electrolyte Waterfacial Mask, $, available at
Without much surprise — tis' the season for scheduling — Erin Condren's spiralized kaleidoscope scheduler moved from the
most wanted ranks of 2019
to top of 2020's carts without skipping a beat.
2020 Deluxe Monthly Kaleidoscope Planner, $, available at
Erin Condren More
Ever since Everlane's sustainably made leggings first debuted earlier this month — and our
Beauty & Wellness writer gave them one glowing review
— the recycled nylon and elastane blend has continued to trend as the top-purchased activewear material of 2020.
The Perform Legging in Lichen, $, available at
A breakout "
I Actually Bought This
" product star made this month's most wanted cut — thanks to an R29 employee who actually bought (and swears by) the blue-light-blocking pair of stylish specs.
Blue Light Blocking Glasses, $, available at
The R29 readers have spoken on their
black eyeliner of choice for the perfect cat eye
in 2020 — and it's Lady Gaga-approved. The liner from the celeb's Amazon beauty line boasts a velvety liquid formula and a precise felt-marker tip.
Liquid Eye-Lie-Ner, $, available at
Between its inclusion in our
roundups, Dame's "Pillo" wedged its little blue way to the top of readers' most wanted January wellness buys.
Disclaimer: it isn't
for sex — as one customer confirms, "It's been used every evening. While it does what it is described to do for sex, the other benefits are making the Pillo a must-have. It is the best back support for sleeping and for reading in bed."
Pillo, $, available at
Dame Products More
We featured this rib-knit midi as one of our chosen
— and at over 70% off its usual price, it was an instant shoo-in for most wanted reader material.
Billie the Label
Wilma Rib Knit Midi Dress, $, available at
As part of our new year
series, we rounded up
the top wellness products of 2020
— and Kin Euphorics' Dream Light elixir stood out as the R29-reader favorite. The botanical blend is crafted from earthy adaptogens and serene nootropics (like Reishi mushrooms) that can be mixed with your favorite milk before bed to encourage dreamier slumbers.
Dream Light Nightcap, $, available at
Kin Euphorics More
These dreamy velvet trousers secured a top-bought spot in our best of
MLK-weekend sale coverage
— and are still selling strong with a sweet $40 price tag.
& Other Stories
Belted Velvet Leggings, $, available at
& Other Stories More
It's officially tights' weather and this opaque, high-waisted, and control-shape pair that ranks among
the top-reviewed tights on the market
is coming in hot as an R29-reader's choice too.
Shaping Tights, $, available at
This slouchy, ribbed frock was a top-seller from our cold-fighting fashion solution:
the sweater dress
Turtle neck knit dress, $, available at
You too can be a part-time princess of the people by snagging this reader-favorite, cozy yarn beanie that is beloved by
Donegal Kent Beanie in Coziest Yarn, $, available at
This under-$10 beauty buy graced the top of January's shopping carts by way of one reader's
Amazon Hidden Gems hot tip
: "It's one of the best products I have ever used. I've struggled with acne since I was 12. Now that I'm older, I've been trying to find products to help control it and the oiliness. I use acne medication, a good moisturizer, and then this on top. It keeps my skin so soft and helps with the oil perfectly. I can't recommend it enough!"
No Sebum Mineral Powder, $, available at
This hand-tufted, geometric-patterned area rug topped readers' top
home-sale shopping lists
in January as one vibrant way to warm up their winter spaces.
Foti Hand-Tufted Pink/Beige Area Rug, $, available at
Another Everlane most wanted — only this time, instead of a new-product drop, the good is a 50%-off classic. We covered the goodbye-sale song of these
that, after over 3,000 satisfied customer purchases, are soon to be retired.
The Modern Loafer, $, available at
2020 ushered in urgency for sustainability, especially as it relates to shopping — and readers were all about creating
a more eco-friendly sleep
space by carting this eucalyptus-fiber comforter stuffed with a recycled water bottle fill.
The Cloud Comforter, $, available at
January was chock full of shoppers looking to get a head start on V-Day gifting — and
our roundup of best online bakeries
at the front for taking that most wanted (pun intended) cake.
The Chocolate Lover Gift Set, $, available at
Milk Bar More
A top storage seller from our
initiative — readers were all about scooping up these see-through boxes as one sharp solution for stashing (and chicly displaying) shoes.
Clear Vue Stackable Shoe Box (Set of 4), $, available at
The Bachelor's 24th (!) season began this month and our readers were ready. All the windmill jokes, close-ups of abs, tears, and the eye-rolls can be watched live on the ABC app or
as our tech writer pointed out
, if you don't have that, you can stream
AT&T TV Now
($65/month with a free week trial). And many readers jumped on the bandwagon.
One of our
older wellness roundups
saw a spike in most wanted cart status this month with readers subscribing to "The Daily High Club" — aka a monthly shipment of curated smoking essentials from special rolling papers to rolling tips, premium matches, and even some extra surprise "goodies."
The Daily High Club
El Primo Box, $, available at
The Daily High Club More Like what you see? How about some more R29 goodness, right here? Anthro's New Home Line Is Spring Come Early This Is What Refinery29 Readers Wear Out In Winter The Top Home Trends To Try In 2020