Valentine’s Day is all about showering the ones you love — be it partners, children, parents or friends — with candy, candy and more candy. Americans must really be feeling the love in 2020 because they are projected to spend a record amount on Valentine’s Day, according to the National Retail Federation. Those recently surveyed said they plan to spend an average of $196.31, up 21% over 2019’s record $161.96 average.
That’s an expected total of $27.4 billion and a whole lot of gratitude.
So what can Americas expect to share and receive this year? Well, where you live might hold the answer. Using sales data from the past 12 years, online bulk candy retailer CandyStore.com put together a list of the most popular Valentine’s Day candy by state.