Real Moms, Real Money - Agatha Achindu
Agatha Achindu, founder of Yummy Spoonfuls, always had a passion for food and wellness. In 2006, Achindu left her tech job to launch Yummy Spoonfuls, a line of fresh-frozen organic food for kids to help busy parents feed their kids.
It feels like just yesterday that Agatha Achindu left her corporate tech job in 2006 to launch Yummy Spoonfuls, a company specialized in organic, frozen meals for toddlers. At the time, the now-mother of three hesitantly told her colleagues that she was leaving to make her passion project for cooking homemade, healthy foods for young children accessible to all parents. They thought she was crazy.
"I just knew that this was bigger than me," she says. "I went from getting a big fat check every two weeks to leaving to start Yummy Spoonfuls."
During this period that you are home with the kiddos, try your best to encourage them to eat more fresh fruits. 👉Be an amazing role model for your kiddos by eating your fresh fruits, your child may eventually follow your lead if eating fresh fruit is an issue. 👉Keep offering fresh fruits in a variety of ways, as children are more likely to eat what is familiar to them 👉Never assume your child dislikes a particular fruit. The next time you offer it might be the day they decide to try it, their tastes changes too much😁. Some tips to help you find success: 👨🍳Involve your child in food preparation and planning. 🍓 Make fruits look beautiful. 🥝Include fruits wherever possible. 🍉 Never give up, keep trying. 🍇Remember to offer a variety of fruits daily. Variety eaten is more important than the quantity. Remember I talked about this a few days ago, there is no one food that contains all the nutrients your child needs to thrive. Have you subscribed to my YouTube channel yet? Link in @agathaachindu bio, tag your besties and invite them over, 'we do better when we know better'. I am on YouTube for the next hour, would love to hear what you think.
A post shared by Agatha Achindu (@agathaachindu) on May 24, 2020 at 1:55pm PDT
Born in Nigeria and raised in Cameroon, Achindu grew up harvesting vegetables and eating fresh foods. In 1990 when she arrived in the U.S., she couldn't believe the way that many Americans ate, and how it seemed to impact the way they felt.
She wanted to help others eat better, too, especially after having children and struggling with the available options in local grocery stores. Achindu launched weekend workshops for women in the community. In the sessions, she taught others how to cook with healthy foods, including peas, butternut squash, carrots, and sweet potato.
One day, she learned something: Other moms didn't necessarily want to make their own meals, however, they did think it was important to have all-natural, fresh options for their kids. She recalls one of the attendees telling her "If I cook at home, my child won't eat it. My child only likes your food."
A little bit of this, a little bit of that and boom, the most delicious tacos.. I love when dinner comes together fast. Lemony cilantro basmati rice Sweet corn and beans Mango cucumber salsa Rosemary thyme skillet chicken Corn tortillas & butter lettuce What are you and the family having for dinner?
A post shared by Agatha Achindu (@agathaachindu) on Aug 4, 2020 at 5:07pm PDT
Soon after this, she started selling food out of her home. This led to that fateful conversation in 2006 with her husband about what a career pivot to launching a business could mean for their family. She took the leap of faith.
"If he had said no, I wouldn't have done it," she recalls, adding that he felt confident they could live off of his paycheck at the time and that she needed to follow her passion. "He told me that it was about time. I was able to start making money from something I was doing for years and not making any [previously]."
Life is full of twist and turns, after these many years together we have a lifetime of stories to tell. The last 3 months I have been blessed to be at home with you all day and all night, Lord knew we needed this pause. My heart will forever be grateful for this unexpected but so needed than realized break from the constant hustle. 👫17 years of excitement and growing with you 👫17 years of true friendship 👫17 years of making my world a beautiful and safe place 👫17 years of unshakable support ⠀ ⠀ 🙏Thank you for always doing your best to understand me 🙏Thank you for being my calm in the storm 🙏Thank you for constantly reminding me the power that is the Living God we worship 🙏Thank you for loving me unconditionally 🙏Thank you for loving me just the way I am 🙏Thank you for loving me the days that I didn’t love myself Corona has reminded me that you are truly my most favorite person in the whole wide world, I have enjoyed this time way too much😁, love waking up to you in the morning and cuddling on the couch. You have made me believe it is not what we GO through but what we GROW through as a team and boy have we grown through IT😥. Here is what I know after these many years,the true beauty of marriage is not just love, it is a deep friendship that can withstand challenges that love can’t, so happy to be married to my best friend. ⠀ Ephesians 5:33. “He who loves his wife loves himself. For no one ever hated his own flesh, but nourishes and cherishes it, just as Christ does the church…..” 05.23.2003---- 💍the day I married my Oga. Happy anniversary @scopecolor I love you without shame or fear, you are my heartbeat. In the days that you make me cry the hardest I am grateful for your friendship and the days you make me laugh the hardest I am grateful for your love. You complete me. ⠀ A little known secrete about us- We have known each other since we were 9 years old, this year we are both turning 53. Now tell me how amazing is God. ⠀
A post shared by Agatha Achindu (@agathaachindu) on May 23, 2020 at 7:33am PDT
Eight years in, she faced a tough situation. While the company was turning a profit, it wasn't enough to pocket a substantial salary—and grow the business. On top of that, she and her husband had invested around $600,000 of personal finances into Yummy Spoonfuls. "We were making some money, but whatever it was that we were making, I took a little salary, but put everything back into the company and kept pushing."
In 2014, she decided it was time to join forces with business partner, Camila Alves, a Brazilian-American model, designer, and lifestyle expert who was extremely interested in what Achindu was doing. (Alves also happens to be married to actor Matthew McConaughey.) Alves asked Achindu to chat about a partnership. They met over tacos and the rest was history.
"She told me that she loved what I was doing and that it would take two moms out of two immigrant families to bring this type of change to America," reflects Achindu. "There were no lawyers at the time, we just knew we wanted to make it happen."
"Happy Thanksgiving from our family to yours, we are grateful for each and everyone of you. We wish you a day filled with love, happiness and nourishing food". From our Yummy mamas Founder & co-owner @agathaachindu and business partner & co-owner @camilamcconaughey #happythanksgiving Tell us what you are grateful for in the comment 👇
A post shared by Yummy Spoonfuls (@yummyspoonfuls) on Nov 28, 2019 at 12:16pm PST
And make it happen, they did. Today, Yummy Spoonfuls is sold in Walmart stores nationwide, and includes a range of organic, frozen options from bowls and bites to pancakes and mac-and-cheese.
"When I talk about food being community, that's because that's what food is to me. Food is what you would bring someone, if you're having a baby, if someone dies, it's always food," she says.
Achindu shares up her biggest learnings from building her business.
1. Borrow money when you have money. Although it may not sound intuitive, this was one of the biggest lessons Achindu says she learned from starting her company. "I took a financial risk with everything we had, and that was not good," she says. After she spent her savings, it was hard for her to find a bank—even the one they used for years—to lend more. "The best time to borrow money is when you have money."
2. Work with people who share your values. When Achindu went to look for the right business partners, it was an easy decision to stray away from individuals who were solely focused on the financials. "I met with someone early on who wanted to cut corners and increase profit margins. When we left that meeting, I told my husband, 'This is not going to be it. This won't work, because it's not about money, money would come when you're doing good.'"
3. Prioritize your personal funds for what's really important. In the early years of Yummy Spoonfuls, Achindu sacrificed creature comforts that she and her husband previously enjoyed when they were a two-income household. "There were things we couldn't afford like vacations or cable TV," she says. But they continued to focus and nurture their partnership.
One thing that was non-negotiable? Date night. It just looked a little different. Rather than going to expensive restuarnts, they stayed in together. Just them, no phones, no work.
4. Money won't buy you happiness. "When I came to the United States, I always looked at money thinking that you can do a lot with very little," she says. "Money is not the beginning and the end of it."
Today, her happiness comes from her family and knowing that her children have watched her grow a thriving business from the ground up.