As the age-old saying goes, "Good things take time." Contrary to what Instagram makes us believe, the perfect rainbow hair can take up to three days to create. Nine models who walked in the Marc Jacobs Fall 2018 runway show are testaments to just that. A three full days before the models even arrived backstage at the Park Avenue Armory, where the show took place, they sat down with colorist Josh Wood to get their hair bleached and colored '80s-inspired shades. They also received sleek '60s-inspired blunt cuts from hairstylist Guido. "The color makes them new to the eye and makes them more exciting," he told editors backstage before the show. "We're very lucky the girls agreed to do it." He compared the overall hair to an accessory like jewelry or a hat. This is a fair assessment because the other models in the show wore extravagant, wide-brimmed hats.
None of the models who got their hair colored ended up with the same technicolor hues. Yet while all were given different color schemes, the overall vibe was Wood described as "nightclub hues." "There were conversations that these girls look like they could be lit up at a nightclub, kind of a neon strobe lighting," Wood explained. Some of the models had "shine line"-esque stripes in their hair. Others had only the undersides of their hair dyed green or fuchsia. One of my favorite looks was a violet bowl cut with plum ends. All the hair colors were inspired by the fabrics in the Marc Jacobs Fall 2018 collection, too. "I hope you'll always see a reflection of the hair color in the fabric and a reflection of the fabric in the hair," Wood said.
These looks took up to three days because "there were four or five, sometimes six processes on one head to be able to get such extreme color," said Wood. A lot of focus was placed on getting the colors in precise spots to emphasize the severe haircuts. One of the models told editors her hair was down to her waist before her Marc Jacobs makeover. Another had a blonde bob prior and told me she looked forward to seeing how her new bright colors fade.
For the models with new dye jobs, Guido straightened their hair and curled their ends under. Reason being? "It feels more like a hairdo," Guido said. "A lot of the looks [you see on the runway] today look like the girl might have done it herself, which is cool. This is cool but in a different way. It's meant to feel finished like a hairdresser's work." For the models who wore hats on the runway, their hair was either wrapped closely around their heads and pinned down or braided, so it could fit under the headwear.
To complement their new hairstyles and headgear, makeup artist Diane Kendal dipped into nine, yet-to-be-launched Marc Jacobs Beauty glittery, jewel-toned shadows. "We're doing a very dramatic eye and keeping the rest of the face very fresh," she explained. "[The glitter adds a] playful element." A different shade was selected based on either the color of the model's hair or hat. One model with electric blue hair, in particular, received shimmery cobalt winged shadow.
Because the new shadow formula, which debuts later this year for the holidays, is like a pressed glitter, makeup artists used their fingers to smudge it on first. This helped form the shape and lay down a concentrated glitter base. Then, they blended the winged shadow out more of the product on a fluffy brush to help soften the edges. If it were applied with a brush first, Kendal said the pigment "tends to get a bit separated."
After the shadow was done, the models' lower lash lines were rimmed with the Marc Jacobs Beauty Highliner Gel Eyeliner in Blacquer. Then, it was smudged out with a densely packed brush or cotton swab. A bit of the Marc Jacobs Beauty Le Marc Lip Crème in Scandal was blended onto the apple of the cheeks and the lips were left mostly bare except "they were taken down a bit with the foundation," she added. The foundation she was referring to is the brand-new Marc Jacobs Beauty Shameless Youthful-Look 24H Foundation that was used all over the face, too.
The matchy-matchy look didn't stop at hair and makeup, though. Nail artist Jin Soon Choi painted the models' nails one of nine coordinating dark, jewel-toned shades. Her favorite one is called Mossy Glossy (a deep forest green with golden shimmer). With all these jewel tones, I have a feeling you're going to see them more than ever in beauty come fall, and I'm so ready. I have a tub of Limecrime's Unicorn Hair dye in Sea Witch (a rich teal) waiting for me when the time is right.
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Now, see a similarly shimmery eye shadow palette in action: