Missoni Dives Into Summer With Pool Float Collab
‘Tis the season of pool float photos flooding your Instagram feed. Missoni is getting in on the action with a collaboration with Funboy. The Missioni x Funboy butterfly float, a raft-sized butterfly shaped float done in Missoni’s signature multicolored patterns, launches today, retailing for $148 exclusivley on Funboy.com. Fittingly, the social-media-friendly collab came up after Funboy slid into Angela Missoni’s direct messages two years ago. “[We have] always been transfixed by Missoni’s use of color and geometric shapes and we knew it would translate into an incredible three-dimensional pool float,” said Blake Barrett, one of Funboy’s cofounders. “We reached out over DM to Angela hoping she would share our vision.”
Related stories
Fashion Blueprint: How Missoni Deal Could Be a Trailblazer
Missoni Sells Stake to Equity Fund Backed by Italian Government
Camilla Staerk, Helena Christensen Join Forces With Robbie Antonio on Prefab House
Get more from WWD: Follow us on Twitter, Facebook, Newsletter
