It’s a realization nearly every pregnant woman has around the 12-week mark: Stylish maternity clothes—you know the kind where you still feel like yourself—are tough to find. That’s why HATCH, a maternity brand that prioritizes comfort, fashion and sustainability (you can wear the pieces pre- and postpartum), is a stand-out.
Enter their latest collab: partnering with designer (and Meghan Markle’s BFF) Misha Nonoo to launch a capsule collection inspired by Nonoo’s signature “Husband Shirt.” (You know, the one Markle wore to the Invictus Games when she first debuted her relationship with Prince Harry.)
Nonoo—who’s pregnant with her first baby—chatted exclusively with PureWow about how the collab came to be and what it was like to create a bump-friendly version of the now famous shirt. The number one reason the Husband Shirt was a must-have? According to Nonoo, it’s a style staple.
“From the outset of my pregnancy, I knew that I didn’t want my maternity style to be too far off from how I dressed before I was pregnant,” she explains. “I thought that if a pregnant mother couldn’t have a great button-down with amazing details, what else can she rely on?”
From there, her two-piece collab with HATCH was born. It includes a riff on her signature Husband Shirt, but also the Husband Shirt in dress form. (Prices range from $185 to $240 and additional colorways can be found on MishaNonoo.com.)
Ariane Goldman, founder of HATCH, says working with Nonoo was an obvious choice. “She’s super refined and is very clear on what works for her. Also, her tailoring is something special.”
But there’s another baby-friendly detail worth calling out about the dress and the shirt: the studs vs. traditional buttons. Nonoo says, “The stud detailing ended up being a complete lifesaver because friends of mine who have babies have said that you’re able to open and close the shirt with one hand, which makes it so much easier to breastfeed. That was something I hadn’t even thought about, but it was wonderful to hear.”
Was Markle one of those friends/early product testers? We may never know.