Millie Bobby Brown, the star of Stranger Things and our hearts, is the latest celeb to create their own beauty brand, and we can’t wait to try out all of the products, which include fifteen different items like Light Skin Tint and Eye Gel Pads. The best part? Since Millie loves animals, it’s PETA-certified, vegan, and cruelty-free. Plus, it will also support the Olivia Hope Foundation, an organization on a mission to end childhood cancer, which was founded in honor of the actor's friend Olivia Hope LoRusso, who passed away in 2017.
Millie’s label will specifically cater to Gen Z beauty needs. “I’ve been in a makeup chair since I was 10, 11 years old, and I have really been introduced to all types of products. I’ve had special effects on my face, blood, all different types of foundation…I wanted to come into the space because there was a gap in the market for young people,” says Millie in an interview with WWD. If there’s any good spokesperson for Gen Z beauty, it’s Millie. She’s the perfect candidate for a line like this because a) she consistently has killer beauty looks and b) she’s down to earth, funny, and relatable. Even though I’m older than Millie, I’d still eagerly copy all of her beauty looks.
Adorably, the label’s name was inspired by Millie’s great-grandmother, Florence. “I felt like a brand about individuality and bravery and being truthful should be named after somebody who was all of those things,” Millie tells WWD. According to the press release, the brand, "encourages experimentation and self-expression with adaptable formulas that let your natural beauty shine through" while embracing a simple beauty philosophy that allows young people to play around and find what works best for them.
Launching with nine skincare essentials including Zero Chill Face Mist (need!) and Swimming Under the Eye Gel Pads (also need!) in addition to six color cosmetics in a variety of shades including Like a Light Skin Tint and Cheek Me Later Cream Blush, products in the range will be affordably priced between $10 USD and $34 USD, and be sold at retailers like Ulta Beauty, as well as online.
After many brand collaborations — including one with Moncler and another with Converse — Millie branching out to create her own line is a big step for her, one that we fully support. Lately, there’s been a lot celebrities coming out with beauty brands, notably Kylie Jenner, who founded Kylie Cosmetics in 2015 to wide acclaim. Lady Gaga and maybe even Selena Gomez and Hailey Bieber have all followed in Kylie’s footsteps and hopped on the beauty-brand train, which can create an over-saturated market. But we think Millie’s emphasis on Gen Z sets her up for success by differentiating herself from the rest.
Originally Appeared on Teen Vogue