Millennials are in the spotlight — and their habits are determining the next trends in social media, fashion, and travel.
But trying to read the mind of a millennial can be exhausting. Honestly, is Facebook still cool? Do we love or hate Iggy Azalea? And is it worth clearing out your savings account to book a trip?
So to learn more about their vacation habits, Yahoo Travel surveyed 2,000 travelers of varying ages, and from that data, we were able to glean some insight into what motivates millennials to book a trip and how they travel.
Some of the findings will surprise you.
Millennials are more interested in learning about other cultures than older travelers are. (Photo: Thinkstock)
If there’s one thing we learned from the survey, it’s that millennials like to get out of town. Two-thirds of all respondents said that they had traveled in the last six months — bravo! But when we looked at the results, respondents ages 18-34 were more likely to have taken a trip in the last week. You go, millennials!
Social media allows users to share and repost things that interest them, and for millennials, it’s also a great source for travel inspiration. Overall, when it comes to booking a trip, 48 percent of people go to friends or family for recommendations. But those under 35 years old are more likely to be influenced by articles and videos on websites, as well as posts on social media.
Speaking of social media, a trip isn’t a trip without posting a few vacation pics for your friends to ogle. While 69 percent of travelers use social media on vacation, the outlet differs based on age. Facebook is the most popular place to post vacation photos overall, but if you’re 18 to 34, it’s much more likely that you’ll post on Twitter or Instagram. Which makes sense. How many grandmas do you see on Instagram?
The language barrier is what concerns millennials the most while traveling. (Photo: Thinkstock)
Once they’re on vacation, the younger generation is less impressed with luxury and more interested in finding adventure and embracing new cultures. It also appears that millennials travelers are less fearful. Overall, 38 percent of respondents cited personal safety as their biggest concern while traveling abroad. Yet for millennials, 18 percent were more concerned about language barriers and 11 percent were worried about natural disasters. These numbers were significantly higher when compared to older travelers.
Millennials are more likely to take money from their savings account for a big trip. (Photo: Thinkstock)
For many, travel comes down to money, and it certainly appears that members of Generation Y know how to take a trip on a budget. Thirty-three percent of those surveyed said that they spend $1,000-$4,999 on a vacation, while 68 percent of millennials are more likely to spend less than $1,000 per trip. Older travelers keep a savings account for a rainy day; millennials are more likely to take the money they’ve saved and spend it on a trip. They are also more likely to engage in voluntourism, which is usually a budget-conscious way to travel.
And finally, we know that millennials are willing to lie to employers in order to take a trip, but that’s not where the fibbing ends. Ten percent of millennials admitted that they had lied to their significant other about going on vacation. Only three percent of those 35 and older admitted to doing so.
So in conclusion, millennials love to travel, explore other cultures, and spend as little money as possible. They post vacation photos on Instagram rather than Facebook. And if you don’t agree with their plans, they’re probably going to lie to you about them.
We’re still not sure about Iggy Azalea.
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Check out our original adventure travel series “A Broad Abroad.”