Milk Is Getting a Rebrand — And the Drink Is Looking to Sponsor Every Woman Running a Marathon
Milk — yes, the liquid drink — is getting a rebrand. For International Women’s Day, milk is stepping up for female athletes with the goal to sponsor every woman running a marathon in the U.S. Milk is also making the pledge to feature only women in its campaigns this year. To accelerate gender equality in sports, milk is encouraging women runners to sign up and join #TeamMilk. For every woman that joins, it will then make a donation to the non-profit Girls on the Run. Its goal is to raise $1 million in total donations.
So far, milk has committed to sponsor women runners at the Denver, Chicago and New York marathons in 2023. Advantages to joining #TeamMilk include pre-race expert advice, seminars, provided gear and more.
More from Footwear News
Hillary Clinton Suits Up in Black & Yellow With Pointy Heels for International Women's Day at Forbes 30/50 Summit
EBay Will Auction 50 Pairs of Industry Legend Joy Claire's Sneakers on International Women's Day
Ajla Tomljanović Wears Chic Original Penguin Tennis Dress at U.S. Open
And the team already has some big names. USWNT star Crystal Dunn is an ambassador, along with fellow soccer star Sydney Leroux, UCLA basketball player Kiki Rice and more.
“I am proud to be a part of #TeamMilk in their pledge to spotlight women. For too long, women have been overlooked and under-supported,” Leroux posted on Instagram. “In a world where only 5% of all sports coverage features female athletes, it’s time that we re-evaluate who we highlight — and Milk is making that first leap.”
On its website, milk lists its key benefits, such as helping build muscle, being more hydrating than water and helping with recovery, for instance. With that, milk markets itself with that tagline: “Fueling your performance journey one glass at a time.”
Best of Footwear News
Bet You Don't Know the History Behind These Iconic Fashion Brand Logos
Best Window and Street Signs For Small Businesses As You Begin To Reopen
Net-a-Porter's First Sneaker Campaign Is Proof That Fashion Sneakers Are Hot
Sign up for FN's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.