Mikio Sakabe's FW23 Campaign Says Cute but Psycho

Japanese designer Mikio Sakabe has decided to explore hidden entrances to fantasy within the everyday landscapes of Tokyo for his Fall/Winter 2023 collection's campaign.

Shot by photographer Moni Haworth, the editorial "aimed to capture a sense of the city's inherent humidity and the accompanying feeling of emptiness, hoping to provide a hint that encourages one to step beyond the mundane through these images," as explained by Sakabe himself.

Rather than showcasing a variety of outfits throughout the photos, the focus shifts to highlighting the nuanced discomfort experienced by individuals within the Tokyo landscape. Through this approach, the project strives to redefine fashion expressions from a fresh and innovative perspective.

"At the heart of this collection is an image of a girl, drenched from head to toe, wearing a dress or a suit amidst the city streets. While this scene doesn't stray too far from daily life, it introduces a subtle sense of discomfort that's designed to catch the viewer's attention," added the designer.

The Mikio Sakabe FW'23 collection is now available for purchase online. Make sure to explore the campaign in the gallery above.

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