"Miami style rejects trends and embraces personality," says the photographer Rose Marie Cromwell. "People are free to be who they are, and [South Beach] is a great metaphor for this freedom." Over the past few weeks, Cromwell has photographed the Magic City's locals and visitors alike, ostensibly switching the term "street style" for "beach style." And with the arts-and-culture world turning its eye to South Florida—the annual Art Basel returns this coming week, and with it, a massive influx of gallery shows, brands and parties—we thought it would be a perfect complement to showcase Miami in its most relaxed (and most charismatic) form. (No spotlights or sponsored soirees.) "I tried to search past the 'shock' value of South Beach-Las Vegas partiers who wear only fluorescent colors," adds Cromwell. "I was looking for the authenticity in the everyday. Miamians and visitors come to the Beach to challenge themselves physically, or rejuvenate their minds, or express themselves. It is a loving, healthy and inclusive scene."
Originally Appeared on W