By Devon Abelman. Photos: Courtesy of Brand, Instagram.
Although beauty brands like Kat Von D and Lancôme are becoming more inclusive with their foundation ranges and nude lipsticks, there's still room for improvement. New companies are even popping up to help fill the gaps. A couple weeks ago, Stellar launched at Sephora to help provide foundations to those with medium skin tones. Mented Cosmetics, on the other hand, creates nude lipsticks for deeper skin tones.
Its founders KJ Miller and Amanda E. Johnson, who met at Harvard Business school, personally know how hard it can be to find the perfect nude lipstick. For years, they found themselves searching for ones at beauty counters but coming up short. "It felt as if the products weren't made for us in mind," they tell Allure. "We started Mented because we believe every woman should be able to find herself in the world of beauty. No one deserves to be an afterthought, and our products celebrate the beauty of all hues." That message reminds of our April 2017 issue.
Mented, which is short for pigmented, now touts a six-shade collection of nude lipsticks. It includes several browns and rosy hues with a creamy satin finish, including a dark chocolate dubbed Dark Night and a chestnut rose called Nude La La. All were designed with Miller and Johnson's exact skin tones in mind. "To build the collection, we started with our own skin and lip tones," they say. "And during the development process, we brought in women of every complexion to build out the line. We've truly created something for everyone, giving women of all hues a brand they can call home."
And in case you need further proof that Mented provides the perfect nudes for dark skin tones, check out this video.
You can shop the Mented Cosmetics Lip Shades now for $16.50 each on mentedcosmetics.com.
This story originally appeared on Allure.
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