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Like many people in the U.S., serial entrepreneur Vanessa Dawson became increasingly concerned about the ingredients in her food, beauty products, and cleaning supplies in recent years, and that became increasingly important to her once she became pregnant with her first child during the COVID-19 pandemic. Dawson turned to gardening to deal with the stress of becoming a mother during a global health crisis and soon realized how difficult it was to find plant care products for her garden that were both non-toxic and effective, instilling a passion to bring top-quality biopesticides to the market.
Dawson teamed up with Dr. Pam Marrone, a renowned entomologist who has led three successful companies that created natural products for boosting plant growth and reducing pests—one of which that made Parrone one of 22 women to take a company public. Thanks to Dawson and Marrone's unique skills and deep passion—along with overwhelming support from investors who believed in their vision—the pair is launching the first new organic biologicals company that the home and garden space has seen since 1981.
"There is very little innovation in the home garden market...companies just repackage the same old materials like copper, sulfur, neem, oils, soaps, and pyrethrins into different brands. Some of these can harm bees and fish," says Marrone, who is Arber’s chief product advisor. "Arber is bringing the best, most sustainable and innovative products to market—providing home gardeners safety and performance to help Mother Nature do what she does best,”
Arber, appropriately launching on Earth Day (April 22), is a line of plant care produces that are approved as biopesticides but are much safer to pollinators and offer better results than the current offerings on the market, says Dawson. She attributes this to Arber's unique ingredients that include microbes utilized to activate plants' natural immune systems to prevent disease and boost growth, all while doing as well or better than chemical offerings.
“In a chemically dominated arena, we are building a next generation better for the planet,” said Vanessa Dawson, Arber’s founder and CEO. “Our home gardening aisles are filled with synthetic chemicals and green washed products that harm pollinators and the soil. We are reinventing the notion that you need to kill everything to control plant problems. Just like our bodies, plants can build immunity and thrive when given the proper nutrients that we have long degraded them of. Gardening is rejuvenating, rewarding and meditative. We want our plant wellness products to be in harmony with that,”
Dawson says Arber offers wellness to your plants by holistically addressing the common plights of gardeners: bugs, fungus, mold, and mildew while improving root regeneration, along with plant and soil health. Arber's mission is to change the statistic that homeowners use up to 10 times more pesticides than the average farmers through its signature four-step plant wellness line that includes: Plant Food, Bio Insecticide, Bio Fungicide, and Bio Protectant in sustainable packaging to ensure Arber supports the vibrancy of Mother Earth every step of the way. There are also designated Outdoor and Indoor kits to further specify your needs that include three of these products each.
These products are designed to not only benefit the health of our beloved hydrangeas, but also the health of our families, pets, pollinators on the earth. Arber's mission to "garden like the world depends on it" reminds us of how important our role as gardeners are, however small it may seem on an individual level, to care for our own little ecosystem in hopes it will have an impact on our city, country, and the planet as a whole.
Arber's revolutionary new plant care line will be available to purchase on the brand's website, as well at via The Sill and Thrive Market. You can also check online to see if a local nursery near you carries Arber Prices start at $21.99 for a 16-oz product.
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