Max is the first streaming service to offer Dolby Vision for live sports

Subscribers will see it as soon as this weekend with NBA All-Star coverage.

MAX/TNT

As part of its NBA All-Star coverage press release, Warner Bros. Discovery announced that it'll stream live sports with Dolby Vision for the first time ever. The feature will be available to Max subscribers with supported Dolby Vision TVs "via the B/R [Bleacher Report] Sports Add On," the company said.

Dolby Vision has been available for streaming films and TV series for ages, but this will mark the first time it comes to live sports. Warner Bros. Discovery hinted that it'll soon be available across NBA, NHLA, MLB, NCAA and US soccer games as well. Max has already been using Dolby Atmos sound to enhance live games.

Sports streams arguably stands to benefit most from Dolby Vision, as it boosts brightness levels, clarity and color. Dolby has previously said that real-time HDR feeds will be handled intelligently to so that bright areas aren't blown out and detail isn't lost in shadows. The company has also said that live feeds will adjust accordingly to the device they're being played on so they're optimal for each display.

This weekend's NBA All-Star coverage will be first to get Dolby Vision. Coverage includes the game on Sunday, February 18 starting at 8PM ET, as well as a special two-hour NBA All-Star Tip-Off show at 6PM.

Max launched the Bleacher Report tier on October 5, offering live sporting events including MLB, NBA, NHL and NCAA. It also offers access to all of WBD's pre- and post-game shows, along with Bleacher Report highlights, documentaries and more. The company recently extended the deadline for free programming until February 29, 2024. After that, it'll cost $10 per month, but the addition of Dolby Vision makes it a more compelling option.