Matty Bovan Is Taking His Avant-garde Maximalism to Milan Fashion Week
LONDON — Matty Bovan is joining the Milan Fashion Week schedule.
The Yorkshire-based designer will be showing his spring 2023 collection on the official calendar with support from Dolce & Gabbana, which is supplying Bovan with fabrics and materials.
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Bovan graduated from Central Saint Martins in 2015 with an MA in fashion knitwear. Their graduate collection opened the final show at the fashion university that earned Bovan the L’Oréal Professionel Creative Award, followed by the prestigious LVMH Graduate Prize, which includes 10,000 euros and a junior designer placement at Louis Vuitton under Nicolas Ghesquière.
“Craft and handiwork are at the heart of my work, something that myself and this iconic maison have great affinity with; the synergy upon meeting Domenico and Stefano recently was palpable,” Bovan said in a statement, adding that they’re “still processing the idea that I am going to be exploring their archives and mixing their historic work with my new output for next spring. I’m already feeling the turbo charge of this alliance.”
Bovan’s avant-garde maximalist approach to design has secured them deals with the likes of Coach, working on a range of accessories projects since 2016; collaborating with Miu Miu on a series of dressed up mannequins, and a series of limited edition Barbie dolls dressed in their garments.
Fall 2022 was Bovan’s biggest collection to date, titled Cyclone, which they described as “chaos and destruction — even beauty — in the wake of its power.” Model Irina Shayk opened Bovan’s show in a repurposed Roksanda Ilincic voluminous gown.
Since their fashion week debut with creative hub Fashion East in 2017, Bovan has gone on to staging solo shows during London Fashion Week that have led to their designs being bought by Matchesfashion and Milan’s No30.
Bovan’s nonconformist aesthetic will bring a breath of newness to Milan’s otherwise traditional and star-studded schedule.
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