These March Fashion Launches Are Perfect for Sunny Days Ahead

Sundresses galore.

<p>Fefi Martinez for Tyler McGillivary</p>

Fefi Martinez for Tyler McGillivary

After months of winter outfits (in my case, adding tights to everything), a spring refresh is necessary. This March, fashion and jewelry brands are keeping trends top of mind. Think: bright colors, matching sets, and Y2K-inspired patterns. In other words, if you're looking to embrace the spring energy, you've got quite a few options to play with.

Brands like Aritzia and Alison Lou are launching standout products, suitable for everyone. Whether you're a stylish newbie or a verified fashion aficionado, it's never a bad time to give your wardrobe an upgrade. Read on for our most-anticipated March fashion launches.

With Jéan

With Jéan Siena Skirt, Denim Patch ($109)

It Girl-favorite With Jéan just released the second drop of its "Lucky" collection. With items ranging from loungewear to dresses, this launch truly has something for everyone. Whether you're on the lookout for new matching sets, sweats, or dresses, there's plenty to choose from—all of which is perfectly on-trend.

Alison Lou

Alison Lou Happiest Huggie, Rainbow ($995)

Alison Lou's "In Our Feelings" collection is perfect for all the empaths out there—especially those who love fine jewelry. Whether you favor earrings, necklaces, or bracelets, there's so many cute designs to sort through. Check out the brand's Happiest Huggie in Rainbow ($995) for a 14K gold pop of color that makes it impossible not to smile.

Bella Venice

Bella Venice Bailey Dress ($128)

Check out Bella Venice's classic Bailey Dress ($128) in its new print: cheetah. The design—which has been worn by Sabrina Carpenter in red, BTW— is a trendy staple that you'll want to wear again and again. The flattering shape, intricate details, and fun pattern make this dress a solid option for when you want something easy to slip on—a piece that always looks good, even with minimal effort.


Golden by Artizia Butter Essential Waist Longsleeve ($55)

Aritzia's expanding their activewear offerings with a new brand, Golden. Whether you feel at home working out at the gym, Pilates studio, or outdoors, these pieces are just as comfortable as they are cute. With this launch, you don't have to decide between form and function—every piece is made for you to move and feel great in.

Tyler McGillivary

Tyler McGillivary Lily Dress ($165)

This spring and summer, Tyler McGillivary is bringing the whimsical beauty of the environment to your closet. Launching March 14, the "Earthly Disguise" collection is full of bright colors, nature-inspired prints, and fruit motifs. If you're searching for a way to add some fun back into your wardrobe, look no further.

Frankies Bikinis

Frankies Bikinis Dakota Maxi Dress ($240)

Frankies' latest "In Your Dreams" collection is full of feminine details and vintage-inspired silhouettes. The mini dresses, bikinis, and little knit sets are sure to make their way to your spring moodboard. And if you need styling inspo, look no further than the collection's gorgeous campaign featuring Amelia Gray.

J. Crew

J. Crew Rcuhed Bandeau One-Piece Swimsuit ($128)

Days at the beach are just around the corner, and you'll want to get prepared with J. Crew's latest swim drop. The collection features classic suits and coverups in fun patterns and springy shades. And if you're cleaning out your bathing suit stash, be sure to use the brand's Second-life swim program to repurpose your old swimwear, and get credits to shop the new collection. A win-win.


CUUP The Baby Tee—Modal Silk Rib ($78)

Spring is the perfect time to introduce more pastels to your wardrobe—and your underwear drawer. In honor of the new season, CUUP is offering some of their most popular styles in a gorgeous lilac shade. Whether you're in search of the perfect purple baby tee or comfy thong, CUUP has all your bases covered.

Bells & Becks

Bells & Becks The Barbra ($NaN)

Ballet flats had their moment, but now it’s time for the Mary Jane to shine. For a comfortable go-to that has a classic silhouette, look no further. The Barbra, from Bells & Becks, is made from soft Italian leather—ideal for comfort and style (plus, a valid reason to splurge).

EB Denim

EB Denim Sorriso Mini Skirt ($315)

EB Denim’s Spring/Summer 2024 collection is proof that there’s nothing basic about denim. A standout from the latest drop is the Sorriso Mini Skirt ($315), which features an asymmetrical hem. It’s a must-have for any mini skirt lovers who don’t mind a high slit. (Bonus: This brand is Taylor Swift-approved.)

Read the original article on Byrdie.