Marc Anthony Brought Back Its #StrictlyCurls TikTok Challenge for the Second Year in a Row

Kaleigh Fasanella
·2 min read

Last year, Marc Anthony launched its #StrictlyCurls TikTok challenge as a way to encourage folks to have fun with their hair texture — whatever it may be — using the brand's Strictly Curls collection. The challenge turned out to be wildly successful, with the hashtag itself garnering more than fourteen million views. Now, the brand's ultra-popular challenge is officially back for round two, and well, we're already blown away by the incredible hair looks users are creating.

Before we get into some of our favorite looks, though, let's discuss details. For instance, if you want to get involved — and potentially win a year's supply of Marc Anthony products — all you have to do is follow the brand on TikTok and then share your favorite curly or wavy hairstyle using a product, or several, from its Strictly Curls line. Winners will be selected at random on a weekly basis up until October 6 and are set to take home approximately $2,400 worth of hair-care products. (Now if that's not enough incentive to join the fun, we don't know what is.)

The challenge kicked off on Friday, August 7, and the hashtag already has over 300 million views — all thanks to the myriad TikTokers who have shown how they use the brand's Strictly Curls collection to get their hair looking great. Speaking of which, some creators are using the brand's Strictly Curls Curl Defining Lotion to boost their texture, while others are relying on products like the Strictly Curls Curl Envy Curl Cream and the Strictly Curls Curl Enhancing Styling Foam to work their magic.

Now, if you're still not convinced you to want to try the challenge yet, check out some of the amazing videos below — you're bound to be inspired.

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Originally Appeared on Allure