We’re Making A Case For Bringing Back Blue Mascara This Summer

Megan Decker
·2 min read

Picture this: You're mindlessly scrolling through your For You page and land on a seven-second video of a TikTok influencer going from barefaced to full glam. You notice that her eye makeup looks really cool: intense and defined, but not heavy-handed. Then, once you read the caption, it all makes sense: "Put on blue mascara, can you tell?"

Just like that, blue mascara has hit a trend groove, likely because Gen Zers are proving it's not as intimidating as you might think if you've only ever worn classic black. In fact, the clips show that when used strategically, a touch of blue makes everyone's eyes — no matter the color — look brighter and shinier.

To give blue mascara a shot this summer, shop the top-ranked tubes, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<h3>Chanel Le Volume De Chanel Mascara in 70 Blue Night</h3><br>If blue mascara still gives you bad middle-school vibes, allow us to point you in the direction of this chic Chanel tube fit for any grownup's makeup bag. Reviewers note that the Blue Night shade is not electric at all, and is actually "softer than the look that black mascara creates."<br><br><strong>Chanel</strong> Le Volume De Chanel Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.nordstrom.com%2Fs%2Fchanel-le-volume-de-chanel-mascara%2F3405125" rel="nofollow noopener" target="_blank" data-ylk="slk:Nordstrom" class="link rapid-noclick-resp">Nordstrom</a>

Chanel Le Volume De Chanel Mascara in 70 Blue Night


If blue mascara still gives you bad middle-school vibes, allow us to point you in the direction of this chic Chanel tube fit for any grownup's makeup bag. Reviewers note that the Blue Night shade is not electric at all, and is actually "softer than the look that black mascara creates."

Chanel Le Volume De Chanel Mascara, $, available at Nordstrom
<h3>Benefit Cosmetics BADgal BANG! Volumizing Mascara in Brightening Blue</h3><br><a href="https://www.refinery29.com/en-us/2018/02/189608/benefit-mascara-bad-gal-bang-review" rel="nofollow noopener" target="_blank" data-ylk="slk:Benefit's BadGal Bang mascara" class="link rapid-noclick-resp">Benefit's BadGal Bang mascara</a>, the OG, has won countless best-in-class <a href="https://www.refinery29.com/en-us/beauty-innovator-awards-2018" rel="nofollow noopener" target="_blank" data-ylk="slk:beauty awards" class="link rapid-noclick-resp">beauty awards</a>. If you're a loyalist, buy this tube, because you already know you like the formula.<br><br><strong>Benefit Cosmetics</strong> BADgal BANG! Volumizing Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fbad-gal-bang-mascara-P427517" rel="nofollow noopener" target="_blank" data-ylk="slk:Sephora" class="link rapid-noclick-resp">Sephora</a>

Benefit Cosmetics BADgal BANG! Volumizing Mascara in Brightening Blue


Benefit's BadGal Bang mascara, the OG, has won countless best-in-class beauty awards. If you're a loyalist, buy this tube, because you already know you like the formula.

Benefit Cosmetics BADgal BANG! Volumizing Mascara, $, available at Sephora
<h3>L'Oréal Paris Voluminous Original Volume Building Mascara in Cobalt Blue</h3><br>If you're shopping <a href="https://www.youtube.com/watch?v=7mv_ZD0QGXU" rel="nofollow noopener" target="_blank" data-ylk="slk:Target" class="link rapid-noclick-resp">Target</a> or <a href="https://www.refinery29.com/en-us/amazon-beauty-hidden-gems" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>, grab the L'Oréal Paris Voluminous mascara in Cobalt Blue. At $6, you could also grab the burgundy and emerald shades for a whole spectrum of fun colors.<br><br><strong>L'Oreal Paris</strong> Voluminous Original Volume Building Mascara, $, available at <a href="https://www.amazon.com/LOreal-Paris-Voluminous-Original-Building/dp/B01M9G7WW4/ref=asc_df_B01M9G7WW4/" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

L'Oréal Paris Voluminous Original Volume Building Mascara in Cobalt Blue


If you're shopping Target or Amazon, grab the L'Oréal Paris Voluminous mascara in Cobalt Blue. At $6, you could also grab the burgundy and emerald shades for a whole spectrum of fun colors.

L'Oreal Paris Voluminous Original Volume Building Mascara, $, available at Amazon
<h3>Black Opal Colorsplurge High Impact Mascara</h3><br><a href="https://www.refinery29.com/en-us/2018/06/200533/best-rated-cheap-mascara-review#slide-13" rel="nofollow noopener" target="_blank" data-ylk="slk:Black Opal's signature curved brush" class="link rapid-noclick-resp">Black Opal's signature curved brush</a> makes it easy to apply, so you won't get uneven clumps of blue on some lashes and not others. <br><br><strong>Black Opal</strong> Colorsplurge High Impact Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fblackopalbeauty.com%2Fcollections%2Feyes%2Fproducts%2Fcolor-splurge-high-impact-mascara" rel="nofollow noopener" target="_blank" data-ylk="slk:Black Opal" class="link rapid-noclick-resp">Black Opal</a>

Black Opal Colorsplurge High Impact Mascara


Black Opal's signature curved brush makes it easy to apply, so you won't get uneven clumps of blue on some lashes and not others.

Black Opal Colorsplurge High Impact Mascara, $, available at Black Opal
<h3>ColourPop BFF Mascara in Blue Ya Mind</h3><br>Since you're already shopping <a href="https://www.refinery29.com/en-us/2021/03/10388499/lizzie-mcguire-colourpop-collection-review" rel="nofollow noopener" target="_blank" data-ylk="slk:Colourpop's new" class="link rapid-noclick-resp">Colourpop's new </a><em><a href="https://www.refinery29.com/en-us/2021/03/10388499/lizzie-mcguire-colourpop-collection-review" rel="nofollow noopener" target="_blank" data-ylk="slk:Lizzie McGuire" class="link rapid-noclick-resp">Lizzie McGuire</a></em><a href="https://www.refinery29.com/en-us/2021/03/10388499/lizzie-mcguire-colourpop-collection-review" rel="nofollow noopener" target="_blank" data-ylk="slk:collection" class="link rapid-noclick-resp"> collection</a> (the stuff of '90s kids' dreams), you might as well add a blue mascara to your cart.<br><br><strong>ColourPop</strong> BFF Mascara, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.ulta.com%2Fbff-mascara%3FproductId%3Dpimprod2007165%26sku%3D2549181%26cmpid%3DPS_Non%21google%21Product_Listing_Ads%26cagpspn%3Dpla%26CATCI%3Dpla-310611092316%26CAAGID%3D53190094755%26CAWELAID%3D330000200001788272%26CATARGETID%3D330000200001357017%26cadevice%3Dc%26gclid%3DCjwKCAjw6fCCBhBNEiwAem5SOxo3WM6_i49Uanv8BI_sq0Va7R5Ga8FBvlKCYQ8h-qRxh_NRoyvbtRoCh2IQAvD_BwE" rel="nofollow noopener" target="_blank" data-ylk="slk:Ulta" class="link rapid-noclick-resp">Ulta</a>

ColourPop BFF Mascara in Blue Ya Mind


Since you're already shopping Colourpop's new Lizzie McGuire collection (the stuff of '90s kids' dreams), you might as well add a blue mascara to your cart.

ColourPop BFF Mascara, $, available at Ulta

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