We’re Making A Case For Bringing Back Blue Mascara This Summer
·2 min read
Picture this: You're mindlessly scrolling through your For You page and land on a seven-second video of a TikTok influencer going from barefaced to full glam. You notice that her eye makeup looks really cool: intense and defined, but not heavy-handed. Then, once you read the caption, it all makes sense: "Put on blue mascara, can you tell?"
Just like that, blue mascara has hit a trend groove, likely because Gen Zers are proving it's not as intimidating as you might think if you've only ever worn classic black. In fact, the clips show that when used strategically, a touch of blue makes everyone's eyes — no matter the color — look brighter and shinier.
To give blue mascara a shot this summer, shop the top-ranked tubes, ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Like what you see? How about some more R29 goodness, right here?
Last Call! Ulta Beauty’s Black Friday-worthy Spring Haul event, which includes up to 50% off a bunch of items on your beauty wishlist, ends tomorrow. So, time to stock up on all those spring skincare, makeup, and haircare faves for less—including the SPF! You can score all the cult-favorite brands and products for a steal […]
The genre itself doesn't matter—could be the juiciest summer romance or a twist-and-turn mystery—there are an endless number of books at the ready for you to enjoy during those sunny days. You might know her as a famous designer, and Rebecca Minkoff has a lot to say about what it takes to be successful. Going through personal trauma, taking over the family business, and featuring an annoyingly handsome guy trying to buy said business, Gracie is just about over it.
The to-do list for prom can feel miles long. There are a ton of details that need your attention, from what you're going to wear and where you're going to take pictures beforehand to what your makeup look is going to be and, just as importantly, who's going to do it.
As beauty enthusiasts, we know how quickly a makeup collection can get out of hand. That's why we rely so heavily on makeup organizers and storage solutions. Whether you're working with a mini Sephora or just a few necessities, we rounded up our favorite makeup organizers.
One of the most important jobs parents have is instilling confidence in their children. We do this in all sorts of ways (like making sure they know how much we value what they have to say), but one tried-and-true method is teaching our children that looks aren’t everything. Unfortunately, it sounds like one mom missed […]