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Her mother has pushed beauty boundaries for decades – and now Madonna's daughter Lourdes Leon is making her own mark.
The artist and designer, 24, has proudly displayed her armpit hair while taking a selfie with her famous parent.
In a post on Instagram shared with the 62-year-old singer's 15 million followers, the pair can be seen dressed up while hugging in a garden.
The sweet image is captioned: "Like Pieces of your Heart Walking around outside of you #lola."
'Lola' is the nickname of Madonna's eldest child, whom she shares with Cuban personal trainer-actor Carlos Leon.
The fashion icon's post has received more than 440,000 'likes' with many fans praising her daughter's decision to embrace her natural body hair – with comments including "two beautiful, strong women" and "beautiful mother with her gorgeous daughter".
In November 2018, Lourdes generated headlines when she showed off her unshaved armpits and legs on the red carpet at the CFDA/Vogue Fashion Fund Gala, just weeks after she turned heads for the same reason on the catwalk at New York Fashion Week.
Earlier this year, in February, she also showed off a glimpse of armpit hair in a new fashion campaign for Marc Jacobs.
It seems that Lourdes may even have been inspired by her mum Madonna – who also has five other children – when it comes to ditching the razor.
Speaking to Harper's Bazaar in 2010, the singer said: "Going to high school, I saw how popular girls had to behave to get the boys. I knew I couldn’t fit into that.
"So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”
In 2014, she shared a post to Instagram of her armpit hair with the caption: "Long hair…… Don’t Care!!!!!!"