Lyft expands its rental business with Sixt partnership

Kirsten Korosec

Lyft continues to expand beyond its core ride-hailing business into bikes, scooters, transit and now rental cars. The company said Thursday that it's taking Lyft Rentals, a pilot program that launched in December, and expanding it through a partnership with Sixt.

Lyft Rentals initially gave folks in Los Angeles and San Francisco the ability to rent vehicles through its app, which might be traditionally used to hail a ride or grab a shared scooter. The pilot was successful enough to warrant an expansion, but with one notable change. Lyft owns and operates the rental fleet in Los Angeles and San Francisco. The new partnership will shift that responsibility to Sixt, a global rental car company with more than 70 locations in the United States. Lyft said it will continue to own and operate the rental fleet in Los Angeles and San Francisco.

The car rental option via the Sixt partnership will initially expand to Las Vegas, Miami and Seattle. Lyft said it plans to expand to all cities within the Sixt rental network in the U.S. in the coming months.

Customers can open the Lyft app to find a selection of cars that can be rented directly from the "Rentals" tab. From here, users can select their vehicle class, reservation dates, location and an option to add insurance coverage. Customers also have the option to select the exact make and model of their vehicle. Lyft said it will provide a $10 credit to be used to hail a ride after dropping the car back at the Sixt lot.


Image Credits: Lyft

Lyft Rentals shouldn't be confused with the company's Express Drive program, which gives people who want to drive on the Lyft ride-hailing app a way to gain access to a vehicle. Express Drive, which is in partnership with Hertz, is aimed at drivers. Lyft Rentals is a consumer product.

Lyft is betting that the partnership with Sixt will allow it to scale quickly without taking on the high capital costs of buying, owning and maintaining the actual vehicles, not to mention the burden of managing the various permits required to operate a rental car company in cities and at airports.

Lyft will receive a commission from each rental made through the app, according to the company.

More From

  • Fortnite for Android just got axed from the Google Play Store too

    After Epic Games picked a fight with Apple over the sizable chunk of fees the company takes on transactions in its mobile ecosystem, it looks like the Fortnite developer will be waging a war on two fronts. Epic added a direct payment option to its mobile game early Thursday, prompting Apple to remove Fortnite from the App Store. Now, the Android version of Fortnite has gone missing from Google's own app marketplace too.

  • Daily Crunch: Apple removes Fortnite from the App Store

    Epic Games takes on Apple, Instagram fixes a security issue and Impossible Foods raises $200 million. The controversy over Apple's App Store policies has expanded to include Epic Games and its hit title Fortnite.

  • Facebook users are pretty bad at telling how much time they spend on it

    A lot of studies and discussion of social media use time spent on the platforms as evidence for various theories and conclusions — but it turns out that people are actually super bad at telling how long they spend on them, according to research from Facebook. If you were conducting a study that was looking at how social media use potentially affected or was affected by mood, for instance, you would likely rely on self-reported statistics for both measures. Everyone understands that these self-reported numbers will have error, and some studies have demonstrated it, but this meta-study from Facebook, comparing self-reporting with actual server logs, shows that the connection is possibly not reliable enough to use for serious scientific work.

  • Uber and Lyft lose bid to delay worker reclassification order in California

    Uber and Lyft have lost their bid to delay a preliminary injunction that will force the two ride-hailing app companies to reclassify drivers as employees. A California superior court judge denied Thursday the companies request to delay the order from going into effect August 20. The decision sets the stage for a legal fight and will most certainly require both companies to suspend operations temporarily in California if they fail to get the stay extended.