By Sarah Kinonen. Photo courtesy of brand.
We already love Lush for its deliciously-scented bath and shower products (who doesn't love a good bath bomb?), it's LGBTQ-friendly marketing, and the fact that it makes a conscious effort to reduce waste with its edible (yes, edible) packing peanuts. But now, we'd consider ourselves borderline obsessed with the brand, as it's partnered with the Ocean Legacy Foundation to transform trash into this sparkly new packaging.
Lush has teamed up with the non-profit to clean up the oceans one plastic bottle at a time in an effort to transform that waste into potential shower gel packaging. With a lofty goal to collect 27 tons (yes, TONS) of plastic garbage, debris, and whatever else is floating around Vancouver Island in British Columbia, Canada, the eco-conscious brand is on an ocean-cleaning mission, according to Bustle.
Once the plastic is collected, it's then converted into plastic pellets by the Urban Resource Group, which are then infused with other garbage to become the 100-percent recycled bottles and pots housing the bath and shower products you know and love from the brand, like Celebrate, Ocean Salt, and Marilyn. Pretty cool, huh?
The entire project is partially funded by the brand's Charity Pot initiative, which, with every purchase of the floral-scented body lotion,100 percent of the price is donated to grassroots organizations working areas in animal welfare, environmental conservation, and human rights. Bottom line: Lush is all about giving back in a major way. Let's just hope this project provides some sort of initiative for other brands to jump aboard the sustainable train in the near future.
This story originally appeared on Allure.
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