More from WWD
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their activities of choice and as they move throughout their day.”
The first two styles — the “Lightweight Performance Hijab” and the “Scarf-style Hijab” — dropped this month. The “OTM Pull-on Hijab” will be available later this year. The garments come in multiple colorways and range in price from $38 to $42 apiece.
Lululemon follows brands such as Nike and Sweaty Betty in releasing exercise hijabs. The company declined to comment more on the launch. But the workout gear is just the latest for the Canadian company, which has expanded into golf and tennis apparel, bags made from mushrooms, resale and at-home fitness, all during the pandemic. Lululemon is also the official outfitter of Team Canada (a role it will retain through 2028).
Meanwhile, the company continues to grow despite industry-wide headwinds. In April, Lululemon set its sights on a $12.5 billion revenue target by 2026.
Best of WWD