On your birthday, you're usually the one receiving gifts—but for this one, Lowe's is giving back. In celebration of its 100th birthday, the retailer has announced its 100 Hometowns Project, an initiative to rebuild, repair, inspire, and improve 100 communities across the US. Lowe's will be committing up to $10 million to give out in grants for this project.
"In approaching our centennial and particularly in the wake of such a challenging period for our country, we decided to commemorate this milestone by taking on 100 community improvement projects, with local associate volunteers lending a hand across the nation," announced Lowe's president and CEO Marvin R. Ellison.
So how do you get in on the action? Those who wish to apply must share their hometown story and what winning the grant would mean to them through a written response which may also include photos and videos. Eligible projects include community spaces, neighborhood housing, cultural preservation, and area revitalization.
Lowe's will be partnering with country singer Kane Brown kick off the project, heading to his hometown of Chattanooga for some renovations to a very deserving cause. "We will be making renovations and repairs that will help the East Lake Boys & Girls Club continue to be the ‘home away from home’ for youth," explains Brown.
"This club is incredibly special—despite facing many challenges in 2020 due to COVID, they still found meaningful ways to support and uplift kids and families during an incredibly difficult time for everyone," he continues.
Following the Boys & Girls Club project, Lowe's will be selecting recipients from March 9th to April 19 at 11:59:59 PM EST. Winners are expected to be announced in June 2021 and projects proposals are slated for completion by the end of 2021.
More information on the application process and program details can be found here—get your town in the running!
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