'Love Island UK' is facing backlash for sending contestants misleading photos of their partners kissing others despite campaign to '#BeKind'

·3 min read
Chloe Burrows Love Island
"Love Island" brought back the postcard feature of the show after it had been left out for two seasons. ITV
  • A bombshell postcard was delivered from Casa Amor to the main villa on "Love Island."

  • The postcard showed Teddy Soares being unfaithful to his partner when the audience knows this is not true.

  • Fans called broadcaster ITV hypocritical in light of its #BeKind campaign.

  • Visit Insider's homepage for more stories.

Last night's episode of ITV's "Love Island" caused outrage from fans after the producers sent a bombshell postcard with compromising photos of contestants into the main villa.

This week of the UK hit dating series is focused on the Casa Amor - the second villa, which splits the male and female contestants and introduces a whole host of new contestants to each to test the islanders' loyalties.

The postcard was sent to the original female contestants in the main villa. It showed Teddy Soares, Toby Aromolaran, and Tyler Cruickshank making out with new female contestants. Kaz Kamwi, who is currently coupled up with Cruickshank, was left in tears after seeing the photo.

Meanwhile, Winter, who is coupled up with Soares, said that this revelation confirmed she shouldn't open up on the series.

Fans on Twitter were especially outraged that Soares was shown in such a way when, in fact, he had been respectful towards his partner. Soares had not been sleeping in beds with the new female contestants unlike other male contestants and the kissing photo was from a game of truth or dare. Liam Reardon, however, has been courting a new contestant, Lillie Haynes, but was not shown in a bad light in the postcard.

One person wrote: "I can't get over the way producers let Liam off lightly and chose to stitch Teddy up instead, to get a reaction from Faye, when he's been sleeping outside."

"I'm really not happy with the producers for f---ing up Teddy and Faye like this," another user wrote. "The man has been pining for his partner more than any other guy. He had the hottest girl in Casa Amor stick it on him and is still only focused on his Mrs. Like why?"

Fans also pointed out that postcard manipulation seems hypocritical in light of ITV's current #BeKind campaign that tries to encourage people to stop sending negative messages on social media.

This campaign was spurred on by the suicide of the previous host of "Love Island," Caroline Flack. Two previous contestants, Sophie Gradon and Mike Thalassitis also committed suicide after dealing with negative media attention after appearing on the series.

Insider Senior Reporter on Digital Culture Lindsay Dodgson tweeted: "Emotional manipulation of people who are visibly self conscious and who struggle with confidence isn't it #LoveIsland. Have you learned nothing? What happened to be kind?"

Journalist Diyora Shadijanova agreed, writing: "It's the fact ITV took out the lie detector test because #BeKind but still continue to mentally torture (and lie) to the girls with the postcard???? Wild."

Shadijanova followed up, saying: "It'd be one thing if what the postcard was somewhat accurate... eg. Liam actually being very into Lillie and Teddy being loyal to Faye. But creating entirely different narratives is just unnecessarily cruel to people who already struggle being emotionally vulnerable!"

According to The Mirror Online, the postcards section of "Love Island" has not been used for the last two series after more than 2,500 people complained to Ofcom about it in 2018.

Insider has reached out to representatives for ITV for comment.

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