Lourdes Leon Turns the Latest Converse x Mademe Collaboration Into the New Cool Woman’s Uniform
The latest Converse x MadeMe collaboration by designer Erin Magee, which stars a beaming Lourdes Leon, was born out of fate. Magee, whose project, MadeMe, has become the unofficial streetwear brand for women, had worn Converse sneakers as a teenager in the ’90s. Her love for the One Star shoe was reignited only a short time before she began officially working with Converse. “I found a pair [of Converse One Stars] on Etsy and they were from maybe 1994,” she says. “I had been wearing them myself for a month or two before Converse called me.” To put the MadeMe spin on the classic, Magee chose four different colors and elevated fabrics, such as a thick corduroy in highlighter yellow or a grass green suede, then stamped the MadeMe logo on the rubber platform.
There are six additional pieces, including a backpack, tracksuit, halter top, long-sleeved shirt, and loose shorts, which range from $30 to $100. (They’ll drop at converse.com as well as Dover Street Market on May 24.) In the campaign, Leon is a natural in the downtown-friendly garments and their baggy-tight fit, a look that has become a timeless cool-girl uniform. The cropped halter top in the mix is a piece that Magee was inspired to make after looking at how young women like Leon and frequent collaborator Princess Nokia dress. “Whenever I see them, there’s a little men’s vibe on the bottom, like a loose pant,” she says. “And to make it super-cute or girly, there’s the halter or tube top.”
It’s clear that Leon would wear Magee’s Converse creations of her own accord. (She also starred in Magee’s last collaboration with X-Girl.) In fact, Leon started working with Magee and Converse because she liked the clothes even before they were released. “She [Leon] was in my office, because we were working on something for MadeMe, and she saw the Converse drawings on the wall and said, ‘Erin, what is this for? I love these new tracksuits. I love these shoes. Can I shoot this?’” says Magee. “I was like, ‘Funny, because I was going to ask you.’” Call it fate.