Just a few days after the Charli and Dixie D'Amelio announced that they were teaming up with Morphe for the launch of Morphe 2, Addison Rae has revealed that she's also getting into the makeup game. The TikTok star is co-founding her own beauty company called Item Beauty.
Addison posted about Item Beauty on Friday, showing off some cute polaroid pics with the caption, "No judgements. Just acceptance." She also revealed that she is the co-founder of the brand.
A post shared by ADDISON RAE (@addisonraee) on Jul 23, 2020 at 2:09pm PDT
As of now, we don't know too much about the company, but they are definitely preaching self love. On Item's TikTok, they posted a video of Addison crossing out words like conceited, vain, and selfish and replacing them with confident, valid, and self-worthy.
According to Item's Instagram, the company will launch in August 2020. We don't know what kind of products it will offer, but I'm hoping to cop some of the lipstick that Addison is always wearing because it always look on point.
A post shared by ADDISON RAE (@addisonraee) on Jun 27, 2020 at 12:33pm PDT
It seems like TikTok is slowly taking over the beauty community these days. First the D'Amelios and now Addison and, honestly, I'm so here for it.
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