Remember back in May when Lady Gaga and Ariana Grande released their epic music video for “Rain on Me?” We’re still drooling over the futuristic outfits and graphic eyeliner. And now we know exactly what eyeliner held up getting literally rained on. Haus Laboratories is about to roll out its new gel eyeliner called the Eye-Dentify Gel Pencil Eyeliner. There are a whopping 20 shades with metallic, shimmer and matte finishes, including, of course, the ultra-white (called Aura) the pop stars are rocking in the video.
I've Tried All the Eyeliners, But Stila's Stay All Day Waterproof Liquid Eyeliner Is Hands Down the Best, No Question
* Value: 19/20 * Functionality: 19/20 * Ease of Use: 19/20 * Aesthetics: 18/20 * Staying Power: 20/20 * TOTAL: 95/100We all know the relatable eyeliner memes: One cat-eye turns out perfect,...
- Harper's Bazaar Videos
Lady Gaga makes headlines for more than just her musical talents. Here’s a complete timeline of the pop star’s greatest fashion moments.
You probably already have a pair.
- Harper's Bazaar
And she wore an out-of-this-world headpiece.
- In The Know
This blanket was designed to fend off wind, water and sand at every beach visit.
Cosmo got the exclusive on every single eco-friendly product in the line.
- Harper's Bazaar
The buck doesn't stop there.
When a celebrity launches their own brand, there are typically a few teasers that come before the official drop: cryptic Instagram posts, trademark fillings, or straight-up “coming soon” announcements. Lauren Conrad decided to do things a little differently today when she not only revealed the news of her eponymous beauty brand, but had an entire collection go live simultaneously with the announcement.This morning, the reality star-turned-entrepreneur took to Instagram to introduce fans to her latest venture. “I’m very excited to announce @laurenconradbeauty! This collection has been years in the making, and now I can FINALLY share it with everyone,” Conrad wrote. “@laurenconradbeauty products are clean, environmentally friendly, ethically sourced, cruelty-free, and vegan—and the first collection is available today at LaurenConradBeauty.com.” > View this post on Instagram> > A post shared by Lauren Conrad (@laurenconrad) on Aug 12, 2020 at 8:20am PDTThe first launches, which are available now, include five under-$30 products, including lipstick in four shades, black liquid eyeliner, three shades of lip gloss, a lip and cheek tint, and a liquid highlighter. Longtime fans of Conrad will surely have their eyes on the liquid eyeliner, as the winged look has been a signature for the founder since her reign on The Hills. (Those iconic mascara tears? She says they were actually eyeliner tears.)A standout element of the brand is the eco-friendly approach, which shows in the tree-free packaging constructed entirely of sugarcane remnants, and the single-component, fully recyclable lipstick tube that doesn’t require disassembly to be recycled.Lauren Conrad Beauty is far from the star’s first rodeo into entrepreneurship: In addition to a decade of LC Lauren Conrad at Kohl’s, she founded The Little Market, a non-profit fair-trade shop, and Little Co. by Lauren Conrad, a collection of baby and toddler clothing. With her business experience, this new endeavor doesn’t come as much of a surprise — especially with so many celebrities claiming their stake in the beauty industry. As for what else is coming down the pipeline for this brand, well, the rest is still unwritten…At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Like what you see? How about some more R29 goodness, right here?
She used to be a soap opera star, just like him.
KoKo isn't too far behind her sisters in terms of her net worth.
I'm gonna need a bigger apartment.
It all even smells like candy!