Last Friday, Lil Nas X dropped his highly anticipated, star-studded “Old Town Road” official video and it was quite the visual adventure. As if the Western cinematic experience with the perfect dash of hip-hop wasn’t enough, the “Old Town Road” singer is now partnering with Wrangler to release exclusive behind-the-scenes footage of the video. But this isn’t just any film footage, as it can only be unlocked by a pair of jeans — limited-edition Lil Nas X Wrangler jeans. That’s right, Wrangler has tapped Lil Nas X for an exclusive collaboration. Yeehaw!
Sadly, there are no similarly branded cowboy hats or boots for sale in addition to jeans with “Old Town Road #1” plastered on the back pocket and “OTR” writing on the sides, but there are denim cutoff shorts with “Wrangler” written across the butt. Can you say throwback to the early 2000’s when booty writing on pants was trending?
You do need a pair of jeans to unlock the exclusive behind-the-scenes look, but if you’re not into denim, there are colorful horse-logo printed T-shirts, white tees with red “Old Town Road” writing, and a denim button-down with a graphic on the back. Plus, the entire collection is unisex, with the exception of the cutoff shorts.
But wait! Before you can buy the goods, you need to know all the rules, because there’s a special step-by-step guide to unlock the exclusive video. Once you purchase a pair of the Lil Nas X Wrangler jeans and have them on hand, go to WranglerOnMyBooty.com, then hit “Scan Booty” and allow the app access to your camera. Lastly, hover your camera over the back pocket of the jeans and wait for the app to say “Booty Found,” then enjoy your exclusive watch. We promise the behind-the-scenes footage is worth the extra effort. New jeans and catching exclusive footage is a win-win! The collaboration is now exclusively available on Wrangler.com/Booty and ranges from $39-149. Grab your “Old Town Road” gear and get ready for a wild adventure.
Originally Appeared on Teen Vogue