Model Leomie Anderson has been using her voice to draw attention to issues that plague the fashion industry, and now she’s using her influence to build a platform to help give other women a voice. The model just launched a new website, LAPP, short for Leomie Anderson the Project the Purpose. LAPP, as Anderson describes it on her Instagram page, is a “fresh new platform and clothing line dedicated to voicing women’s issues and perspectives!”
So far, the website has a few articles covering the experiences of women in male-dominated industries, in dating and more. The site also offers merch inspired by an essay Anderson wrote last year on her personal blog, Cracked China Cup, about consent. [The Cracked China Cup blog, however, may be difficult to load.] The T-shirts, as Anderson explained i-D, all boast phrases women can use to tell someone they are not interested in their advances. “To me, fashion is kind of a universal language and has always been one of the best tools to communicate a message,” she said. “I’ve started small with my first capsule collection, which are phrases women can use to say no to men in situations that they don’t feel comfortable with. I wanted to keep it very fun with the colors and fonts, but also carry the message that it is cool for girls to say no under pressure, it is OK for women to say no to someone if they don’t want to do something.”
The T-shirts add a slightly humorous and sassy slant to the issue, with phrases like “lol nah,” “you tried” and “error.jpg.” Still, the message is clear: If a woman doesn’t want to talk to you, move on.