Pride Month is officially here, which means we should be celebrating the LGBTQ+ community even more. Many brands are releasing new and limited-edition products to show their support, including Lego with its new Everyone Is Awesome set.
This set is equal parts simple and bold to make a loud and clear message. You’ll notice that the pieces reflect the colors of the rainbow — as well as black and brown colors to represent diversity in the community — and pale blue, white, and pink to support the trans community. The purple drag queen piece adds an extra dose of fabulosity, too. Bet you don’t have a Lego set this special!
You can get Lego’s Everyone Is Awesome beginning on June 1, just in time to kick off Pride Month. It’s available on the company’s website for $34.99 and includes 346 building blocks and 11 minifigures. Once it’s built, the structure will be 4 inches tall by 8 inches wide by 5 inches deep. Each colorful figurine has a matching stack of blocks behind and under them, so that when it’s all put together it creates a rainbow.
We have Matthew Ashton, Lego’s design lead, to thank for the Everyone Is Awesome set. He penned why he created it, which you can read here, but here’s a snippet of why representation is so important.
“The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences. Being LGBTQIA+ myself, I knew I needed to step up to the plate and make a real statement about love and inclusivity, and generally spread some LEGO love to everybody who needs it. Children are our role models and they welcome everyone, no matter their background. Something we should all be aspiring to,” Ashton wrote.
The goal with this set is to let everyone know that they have the right to be accepted, loved, and creative. “With this set, we hope to show that we care, no matter who you are,” Ashton wrote.
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