Lego pauses marketing of police sets, amid protests

Brian Heater

Earlier this week, Lego sent a letter to affiliates requesting a wide range of kits be removed from all sites and marketing. The list featured a number of different kits involving police minifigs (yes, including "Donut Shop Opening"), along with the White House.

There’s been some murky information surrounding the extent of Lego’s move, but the company was quick to explain that none of the aforementioned kits have actually been canceled. All are still available for sale through the company’s website, along with those Lego stores that are still open amid the global pandemic.

A spokesperson added that the advertising and social sharing for the sets has been paused, as the U.S. and other international cities protest racial inequality and police brutality in the wake of the killing of George Floyd. The company told TechCrunch:

We have not removed any products from sale or stopped marketing any products. On Tuesday we paused sharing social media content on our channels. We informed our Affiliate Program members about this and suggested they do the same.

The move went into effect on June 2 — Blackout Tuesday, as it came to be known in music and technology circles. The spokesperson went on to tell TechCrunch that marketing of the aforementioned products is set to resume “within the next few days.”

On Wednesday, the Danish toymaker took to Twitter to note solidarity against racism, adding that it will donate $4 million to unspecified nonprofits “dedicated to supporting black children and educating all children about racial equality.”

More From

  • Amazon’s Alexa heads Toni Reid and Rohit Prasad are coming to Disrupt

    It’s hard to believe that Alexa was only announced in November 2014. Launched alongside the first Echo device, Alexa has helped definite a new paradigm of voice computing, alongside Apple’s Siri and Google’s Assistant. With that demographic Amazon has been utterly dominant, with roughly 70% of all U.S. smart speaker owners using an Echo.

  • The best WiFi 6 home networking tech to upgrade your setup

    This next-generation Wifi technology provides faster speeds for transferring data between devices, but more importantly, it also means your system will be better equipped to handle multiple Wifi devices connected at one time, without slowdowns or interruptions – and it can even reduce battery drain in mobile devices. Netgear's Orbi lineup is a popular mesh option, and its latest AX6000 series offers WiFi 6 networking in either a 2- or 3-pack configuration. The Orbi AX6000 includes Netgear's X technology, which can optimize streaming and media connections for optimal performance.

  • Coinbase reported to consider late 2020, early 2021 public debut

    Coinbase is the latest mega-startup that may approach the public markets. The digital currency exchange company could follow Palantir, which is also nearing its IPO, after the secretive data-focused unicorn announced that it had filed privately. Earlier today Reuters reported that Coinbase, a popular American-based cryptocurrency trading platform, could pursue a public debut later this year, or early next year.

  • YouTube Kids app is now available on Amazon Fire TV

    YouTube Kids, the family-friendly version of YouTube with built-in parental controls and a curated selection of kids content, is now available on Amazon's Fire TV. The app's arrival comes after Google and Amazon came to a mutually beneficial agreement that also allowed YouTube to launch on Fire TV last year and Amazon's Prime Video to make its way to Chromecast and Android TV. The agreement was meant to soon see the additions of other YouTube apps, including YouTube TV and YouTube Kids, on the Fire TV platform.