The Super Bowl is the biggest television event of the year—at least as far as advertisers are concerned—so brands are always attempting to tie their biggest ad campaigns to football’s biggest game. And this year, Snickers taking that concept very, very literally. Today, the candy brand has unveiled the largest Snickers bar ever—an attempt to set a Guinness World Record.
This massive Snickers, which is planning to be recognized as “the largest chocolate nut bar” (good luck beating that, Milky Way!), contains all the same ingredients as the ones you can grab at the grocery store, but in eye-popping mass quantities. More than 1,200 pounds of caramel, peanuts, and nougat are covered in nearly 3,500 pounds of chocolate, resulting in a candy bar that weighs more than two metric tons—or the equivalent of more than 41,000 single-size Snickers. All that candy adds up: The jumbo bar will measure 12 feet long, 27 inches (over 2 feet!) high, and 27 inches wide.
“It’s a big year for the Snickers brand,” Brand Director Josh Olken explained. “We’re not only celebrating the 90th anniversary of the brand, but the Super Bowl will also mark ten years since the iconic ‘Game’ spot launched the award-winning ‘You’re Not You When You’re Hungry’ campaign. What better time than the Super Bowl to satisfy something on the biggest scale yet?”
This record-setting Snickers was produced and revealed at the Mars Wrigley plant in Waco, Texas, a place that knows a thing or two about making Snickers. The company says the plant’s 600 associates help produce millions of Snickers bars each year. After lugging this over 4,000-pound monster around, at least a few of them will probably be deserving of a nice break.
But they have another bonus coming as well: According to the brand, Mars associates will be the only ones who get to eat this monster bar. Portions will be distributed among employees for consumption—a good way to replace those burned calories.