Lady Gaga Has An Upcoming Collaboration With Dom Pérignon And Proceeds Will Go To Her Charity
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Update, 4/6/21: In an interview with Vogue UK, Lady Gaga specified that proceeds from her collaboration with Dom Perignon will go to her charity, the Born This Way Foundation. Gaga founded the organization in 2011 with her mother; BTWF "supports the mental health of young people and works with them to create a kinder and braver world," their website explains.
"There’s nothing more important than showing kindness to one another and giving back," she told the magazine: "Than creating a world where everyone is seen, heard and loved. Generosity can make a change, and I’m honored that Dom Pérignon is kind enough to give back as part of our collaboration.
You can read the interview in full here.
Original post, 4/2/21: Even if you don't consider yourself a ride-or-die Little Monster, you're probably a casual Lady Gaga fan at the very least. She's made her mark on the music industry, the movie industry, and has recently pivoted to the food and beverage industry with the release of her Chromatica Oreos, as well as becoming the new face of Dom Pérignon.
Lady Gaga announced this collaboration on Instagram earlier this week and explained in the caption how her values align with the Dom Pérignon brand. "I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom and we’re excited to share the Queendom with you," she wrote in part.
In the announcement photo, Lady Gaga is holding a 2006 vintage sparkling rosé by the brand in a deep purple color, though there is no confirmation as to what her limited-edition bottles will look like. Along with the bottles, a film will be released on April 6 that will explain more about the collaboration and will likely announce what her collection will include.
If the fanfare around her recent drop of Chromatica Oreos is any indication, it can be assumed that Gaga's collab with Dom Pérignon will be highly coveted within her fandom, so if you want to snag a bottle for yourself you better act fast. Since there isn't much official info out there about how to get it for yourself quite yet, be sure to tune into Lady Gaga's Instagram page to see the film when it drops on April 6. From there, may luck be on your side!!
Can’t get enough of celebs who love food as much as you do? Let’s discuss them together.
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