Lady Gaga’s New Beauty Line Is Already an Amazon Best-Seller

Marci Robin
Well, that was fast.

Hundreds of thousands of people spent at least part of their Monday or Tuesday on Amazon during the company's longest-ever Prime Day sale, and while they weren't all in the market for Lady Gaga's new makeup line, Haus Laboratories, a pretty impressive number of shoppers were. Even surrounded by the pandemonium of record-breaking markdowns, the highly anticipated debut of Haus Laboratories was also highly successful.

Yahoo! Lifestyle reports that Haus Laboratories' did quite well on Amazon Prime Day—well enough to be considered a best-seller among deeply discounted products by other beauty brands. In fact, Haus received enough preorders from Prime members to temporarily push it into Monday's overall top-10 best sellers.

As for which Haus Laboratories products were preordered the most, people were especially excited to stake their claim on the three-piece All-Over Color, Lip Gloss and Lip Liner, which comes in six different color combinations; the Le Riot Lip Gloss Duo, which comes in three different pairs; and the RIP Lip Liner Duo, which also comes in three color combos. For the majority of this week, both the Le Riot Lip Gloss Duo and the RIP Lip Liner Duo were the top sellers in their Amazon categories.

The RIP Lip Liner Duo is an especially great pick, thanks to its versatility. According to Gaga's makeup artist and Haus Laboratories global artistry director, Sarah Tanno, the pop icon likes to line her lips with these pencils and also fill them in entirely. Referring to the shade Ride (which comes in the Floor It duo with En Pointe), Tanno wrote on Instagram, "@ladygaga loves to wear it all over her lips like a lipstick. Full coverage, super creamy formula 💋."

Whether you already placed your order or you're planning to, being a Prime member won't get you two-day shipping this time—more like two-month shipping. The preorders placed now are not expected to ship until September 17, when Haus Laboratories officially launches.

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Originally Appeared on Glamour