The It Girl’s Guide to Los Angeles

Manhattan may be the center of the American fashion industry, but lately — whether because of the digital democratization of good taste or New York’s rising rents — Los Angeles has become a hotbed of style. And this new breed of SoCal style-setters has little in common with the mainstream T-shirt and denim brands the city churns out, nor do they engage much in the hoopla of Hollywood. But their casual (yet undeniably chic) approach to style and life — breezy layers and bold jewelry, worn in settings featuring vibrantly colorful food and flowers — is influencing designers and Instagrammers across the globe. Led by fashion luminaries like jewelry designer Sophie Buhai (who returned to her hometown from New York after closing the fashion brand she co-founded, Vena Cava), her elementary-school pal Jenni Kayne (whose elegant eponymous line and lifestyle boutiques come to life on her blog, Rip+Tan, and beloved bag designer Clare Vivier, this new wave of women juggle multiple fashionable careers and sport sizable social-media followings. Here, eight stylish Angelenos to follow now.

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