Kylie Jenner is being called out for promoting only her family's products in a video revealing what she keeps in her purse

cwillen@businessinsider.com (Claudia Willen)
·4 mins read
kylie jenner
Kylie Jenner posted a YouTube video about what she keeps inside her purse.
  • Kylie Jenner showed fans what she keeps in her handbag during an eight-minute YouTube video she shared on Tuesday. 

  • Throughout the video, the 23-year-old makeup mogul plugged products from her beauty lines, Kylie Cosmetics and Kylie Skin, along with her sister Kim Kardashian West's shapewear line SKIMS. 

  • Fans called out Jenner for using the video as a PR tool to promote her family's products. 

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Kylie Jenner is facing backlash for posting an eight-minute YouTube video on Tuesday revealing the contents of her purse, only to plug products exclusively from her family's businesses. 

"I have a lot of stuff going on in here," the 23-year-old beauty mogul said before diving into the bag's contents. 

She proceeded to pull out products from her own beauty lines, like a Kylie Skin PR card, Kylie Skin sunscreen, Kylie Skin masks, Kylie Skin lip balms, and Kylie Cosmetics lip kits.

Kylie also featured several unreleased items during the video, including Kylie Skin hand sanitizer and scrunchies, and a Kylie Cosmetics lip plumper collaboration with Ulta Cosmetics.

The reality star made a point to mention some of her existing collaborations such as a perfume she made with her sister Kim Kardashian West's company KKW Fragrance and a lip blush she created with her older sister Kendall Jenner.

She also tried on one of Kardashian West's SKIMS masks.

After watching the video, fans called out Kylie for using what was supposed to be an authentic glimpse into her purse as a self-promotional advertising tool. 

 

Kylie's shared her last "What's In My Bag" video two years ago. And while she did plug her Kylie lip kits toward the beginning of the two-minute video, she used the opportunity to feature more non-beauty items like mouthwash, a valet ticket, and a shopping receipt. 

 

Now that the reality star and her family announced that the final season of E!'s "Keeping Up With the Kardashians" will air in early 2021, it's possible that she and her siblings are pivoting their focus to their individual business ventures — hence why Kylie took an extra six minutes to talk about her products. 

Kourtney Kardashian, the eldest sibling in the family, founded a wellness company called Poosh. She frequently uses her large social media platform to share updates on the newest products and trends. 

Khloe Kardashian, who was reportedly the most "upset" about the end of the show's run, has recently established a partnership with Febreze to promote their cleaning products. 

And Kardashian West, who runs SKIMS and KKW Beauty, flexed her family's influence by collaborating once again with her sisters on jewel-inspired fragrance, Diamonds II Collection by Kourtney x Kim x Khloé.

 

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