You might recall a few days ago, when a tweet by Kylie Jenner had an unexpectedly massive effect on a certain social media platform's value. "sooo does anyone else not open Snapchat anymore? Or is it just me…. ugh this is so sad," she tweeted, apparently not really feeling the app's recent and widely criticized redesign. The tweet, which currently has about 350,000 likes, was followed by a 7.2 percent drop in Snapchat's stock value—about $1.3 billion. But what it did for Facebook is another story.
According to TMZ, Jenner's tweet boosted Facebook's value by more than 10 times the number it seems to have cost Snapchat. According to the outlet, Facebook closed out Friday worth $532.86 billion, which is more than $13 billion more than what it was worth a day earlier, the day after her tweet. Meanwhile, TMZ reports, Snapchat was struggling to regain its pre-tweet value, still at $21.41 billion two days after Jenner's tweet. (Its pre-tweet value, according to TMZ? $22.78 billion.)
Of course, Kylie (most likely) wasn't staring at her phone trying to figure out how to make social media companies quake in their boots—although she's not alone in not loving the redesign. There's even a Change.org petition going around about it: "With the release of the new Snapchat update, many users have found that it has not made the app easier to use but has, in fact, made many features more difficult," it reads. "Many ‘new features’ are useless or defeats the original purposes Snapchat has had for the past years." (Snapchat, for its part, defends the redesign.)
But it just goes to show that this is the Kardashian-Jenners' world now, and we're all just living in it. All hail Queen Kylie.
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