Kylie Cosmetics Wiped Its Entire Instagram Except for *One* Pic and Everything’s on Super Sale

·2 min read
Photo credit: Instagram
Photo credit: Instagram

Looks like some major changes are coming to Kylie Jenner’s billion-dollar beauty brand, Kylie Cosmetics. And by that I mean fans noticed that the company’s entire Instagram has been wiped except for just one photo:

Photo credit: Instagram
Photo credit: Instagram

The photo in question is a Polaroid of Kylie chilling in all pink, and it’s simply captioned, “Something is coming.”

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Meanwhile, if you head to KylieCosmetics.com, all you see is the below splash page, which offers visitors an opportunity to sign up and find out what the “something” is that’s coming:

Photo credit: KylieCosmetics.com
Photo credit: KylieCosmetics.com

So…what is happening here? Fans online are speculating that Kylie’s doing an entire rebrand, which could mean anything from all-new packaging to all-new products.

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Either way, Kylie’s current inventory on Ulta is on suuuper sale right now. Like, you can get this concealer for $5 instead of $20:

As a reminder, Kylie became the world’s youngest self-made billionaire due to Kylie Cosmetics. But back in 2019, she told Harper’s Bazaar Arabia that she didn’t start the brand just to make money.

“I don’t really do it to make money or think that far into the future if this is going to be super successful. I just knew my talents and was passionate about makeup and lips and lipsticks,” she explained. “It’s been a real love of mine for as long as I can remember. I never even knew that you can really turn your passion into a business, you know. I just followed my heart and went with how I felt. Now I just feel so blessed every day to wake up, have fun doing what I love, and make a career out of it. It’s amazing!”

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