Kourtney Kardashian Barker addressed the backlash over her role as "sustainability ambassador" with fast fashion brand Boohoo.
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Kourtney herself is no stranger to criticism for her environmental impact — this summer, a report found that she went 101,000 gallons over the California drought water limits within her 2-acre Calabasas home. And while she may not personally own a private jet herself, her family's private jet–setting has certainly come into question in recent months.
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Subsequently, the idea of a "sustainable" collaboration between Kourtney and Boohoo raised some eyebrows. “When Boohoo first approached me to collaborate on a line, I was concerned about the effects of the fast-fashion industry on our planet,” Kourtney said in a statement at the time. “Boohoo responded with excitement and a desire to incorporate sustainable practices into our line.”
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Well, Kourtney's collection is out now. While it does include some recycled materials, it also uses polyurethane — which cannot be recycled and can release toxic chemicals in landfills.
"Boohoo approached me to be a sustainability ambassador, and though I knew it would get backlash because the two just don’t go hand in hand, I thought about the fact that fast fashion, or the fashion industry in general, isn’t going anywhere," Kourtney wrote on Instagram amid the collection's launch and New York Fashion Week show.
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"I thought about the attention this collaboration would bring to people who may otherwise have no idea about the impacts of fast fashion on our planet. I thought about how pushing Boohoo to make some initial changes and then holding them accountable to larger change would be impactful. It’s definitely making some noise which is exactly what I was hoping for," she said.
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"I certainly don’t have all the answers, but for someone who has done a fast fashion line collaboration in the past, which didn’t get backlash because I was not calling attention to trying to make better changes, I feel proud about doing it with intention and purpose," she continued, likely referencing her 2017 PrettyLittleThing collaboration.
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"I invite any experts who have ideas, suggestions (I have already seen some of you and will absolutely be reaching out to talk and learn more) to reach out. I want to help and from my experience so far working with the team I work with at Boohoo, they do too. I will be elaborating on their changes, how we’ve made this line more sustainable, and what I’ve learned we as consumers can do to help… all to come!!" she concluded.
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