Get to Know Sima Taparia, the Matchmaker on Netflix’s 'Indian Matchmaking'

Adrianna Freedman

From Men's Health

  • Sima Taparia is the matchmaker featured on Netflix's new dating show, Indian Matchmaking.

  • A lot of viewers have questions about the price of working with Taparia.

  • Here's what the matchmaker has said about how she determines her clients' fees.

In an age of dating apps and websites, finding love can feel a lot like full-time job—and that's where Sima Taparia, the star of Netflix's new reality show, comes in. Indian Matchmaking follows Taparia as she matches hopeful singles in the U.S. and India and ultimately guides them through the arranged marriage process.

A so-called "marriage consultant," Taparia relies on singles' said preferences, their parents' preferences (yep), and her years of matchmaking experience to set up successful couples. During the series, the singles meet and see each other for the first time in the flesh. (It's like dating pre-internet and without all the fuss of swiping right and direct messaging.)

Get to know Sima Taparia and how she forged her name as a world-renowned matchmaker, as well as how she determines the price for her highly-coveted services—because we know a lot of viewers are curious!

Taparia built her practice and reputation from the ground up.

According to her website, Suitable Rishta, Taparia married Anup Taparia at 19, also from a wealthy industrial family. As both families are well-connected, she began setting high-profile Indian couples up for marriage as a hobby, until she became so good at it that people suggested she do it professionally.

She expanded her business worldwide.

When Taparia originally started matchmaking, she initially kept it in the Mumbai area. But as social media and dating apps made the importance of location almost obsolete, she now helps any client find their match, wherever they live. She also has overseas clients in the UK, Hong Kong, Thailand, Singapore, Australia, South Africa, and Nigeria.

There's no set price for Taparia's matchmaking services.

A lot of Indian Matchmaking viewers have wondered about the fees involved with having Taparia find you a life partner. After all, the matchmaker travels around the world to meet with her clients in person! Unfortunately, we don't know exactly what Taparia charges—only that it changes depending on the family she's working with. And it probably ain't cheap.

"I only work with high-profile clients," she said in an interview with Condé Nast Traveller India. "In India when I meet clients they usually have a working wedding budget in mind. So based on that golden number, I quote my price that I charge as a lump sum."

Taparia was part of an award-winning documentary.

In 2017, the film, A Suitable Girl. debuted at the Tribeca Film Festival, which followed three Indian women over a four-year period as they maneuver through the traditional matchmaking system and the pressures to get married. Taparia was featured as one of the matchmakers, and the film received the Best Director Award at the festival.

Stream it here

She gives Indian girls a say in who she sets them up with.

Over the years, women’s rights in India have steadily increased. When setting up couples, Taparia makes sure to take the woman’s opinion into account. “Educated girls do have a say nowadays,” she writes on Suitable Rishta. “Her city preference, grooming of boy, and freedom is much respected.”

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